A Comprehensive Guide on Coffee Packaging for You

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Do you want to ensure your coffee reaches customers in perfect condition? Learn about coffee packaging to maintain the quality of your coffee.

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Last Updated on April 29, 2024 by Packoi Team

Coffee is a daily ritual, a pick-me-up, and for coffee lovers, a necessity. The UK’s average coffee consumption stands at 2 cups per person daily. In the US, the average daily coffee consumption per person is 3 cups. This love for coffee fuels a global industry worth more than $200 billion.

However, only quality coffee delivers the desired satisfaction. 

Coffee Packaging

Businesses struggle to keep coffee fresh, right from the bean to the cup. So how exactly should you ensure that every sip of your brew delivers the same rich experience, from the moment it’s roasted to the instant it touches your customer’s lips? 

Coffee packaging is one of the key elements. Proper packaging preserves freshness, aroma, and flavor. This article is your guide to coffee packaging. Check it out.

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Why Good Coffee Packaging Matters

Coffee packaging is the protective material used to store and transport coffee beans. It prevents coffee from losing quality. 

The reasons below show why you need good coffee packaging (which you can get from Packoi).

1. Keeps Coffee Fresh Longer

The freshness of your coffee is non-negotiable. And good packaging ensures your coffee quality stays intact until the very last sip. 

This is basically how it achieves it: 

Packaging creates a protective layer that keeps out moisture, light, and air. Now, these 3 elements are the culprits that accelerate coffee degradation. 

If you block them, you preserve the richness of coffee. This way, your coffee reaches your customers as if it were just roasted yesterday.

2. Makes Coffee Last on Shelves

hanging tab boxes 2024 04 29t141242.472

Sometimes coffee sits on shelves longer than expected. For this reason…

You always need something to keep your beans fresh and flavorful, even during these extended shelf stays. A well-designed packaging is the answer.

It protects coffee from the elements to extend the lifespan of your coffee. Packaging ensures coffee remains at its peak quality until it reaches the eager hands of your customers.

3. Helps Customers Recognize Brands

Coffee packaging is not just about protection. It is also about brand recognition. When customers spot your packaging, they should instantly think of your brand.

Eye-catching packaging helps you stand out on shelves and online platforms. This is one way to attract more attention to your product. So, invest in distinctive packaging to ensure your brand remains recognizable.

4. Gives Info for Better Choices

Proper coffee bean packaging is also your silent salesperson on the shelf. It shouts out key info (that’s roast level, flavor notes, and origin) to help customers make informed choices.

coffee bean packaging

Think about it this way: 

When your package communicates well, customers trust your product more. It’s your ticket to winning hearts (and wallets).

5. Guards Against Fake Products

Counterfeit coffee can harm your reputation, lead to legal issues, and most importantly, compromise consumer trust. Robust packaging with tamper-evident seals, QR codes, and other security features provides reassurance to your customers that they’re getting the real deal. 

This is about preserving your brand’s identity to foster long-term relationships with your valued customers.

5 Types of Coffee Packaging

Many aspects contribute to the success of your coffee business, and as we have seen, packaging is one of the most important. 

How you present your coffee influences its freshness. That’s not all…

It also impacts brand perception. 

Therefore, understanding the diverse types of coffee packaging can be the key to capturing attention in a crowded market.

1. Flat Bottom Bag

This packaging is exactly what it sounds like: 

A bag with a flat bottom that stands upright.

It is easy to store and display. Its sturdy design also ensures that your coffee stays safe from external elements.

You should note that while the flat-bottom bag excels in preserving freshness, it may not be as environmentally friendly as other packaging options. Nonetheless, its convenience makes it a popular choice for businesses.

2. Quad Seal Bag

Quad Seal Bag

These bags feature four side seals. They provide extra stability to ensure your coffee stays fresh for longer periods. Their flat bottom design allows them to stand upright on store shelves. 

Here is the limitation of this type of packaging bag:

Their rigid structure can limit flexibility in packaging certain blends or sizes.

3. Doypack

Doypack bag

Essentially, Doypack is a flexible pouch with a unique design that stands upright on its own. Its resealable zip ensures freshness.

4. Pillow Bags

These bags look like a pillows when they are filled and sealed. They provide a lightweight but durable option for preserving coffee freshness.

5. Glass Containers

Most businesses prefer these containers for 2 reasons. 

  1. They offer transparency to showcase your product’s quality. 
  2. They also prevent odors from seeping in to keep your coffee fresh longer. 
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What Is the Primary Packaging for Coffee?

Simply put, primary packaging refers to the first layer of protection and presentation for your precious beans. This is the package your customers see first when they grab their morning brew. Think bags, cans, or even a stand-up pouch. 

Primary packaging offers 2 main benefits:

  • Shields your coffee from harmful elements
  • Showcases its fresh flavor.

Here are examples of primary packaging:

1. Coffee Bags

Coffee packaging bags

Coffee packaging bags are mostly made from kraft paper, foil, or similar materials to keep your coffee safe until it reaches your eager customers. 

2 of the most common features on coffee bags include:

  • Resealable zippers
  • One-way valves  

These custom coffee bags help you stand out on the shelves and capture the attention of coffee enthusiasts.

2. Coffee Cans

Coffee Cans

These are cylindrical containers made of metal or sometimes plastic. Their airtight seals preserve the essence of your coffee beans until the very moment they’re brewed. 


Coffee cans are conveniently stackable. So, it is easy to store them.

3. Coffee Pods

Coffee Pods

Coffee pods are small, convenient capsules filled with pre-measured ground coffee. They eliminate the need for measuring or grinding. 

Your customer just pops a pod into their coffee machine, presses a button, and that’s it! A fresh cup of coffee, ready for them to enjoy.

Secondary packaging

This is the outer packaging that surrounds the primary coffee packaging, such as bags or containers. The extra layer further protects your coffee. 

1. Coffee Cartons

Coffee Cartons

These sturdy, eco-friendly containers ensure every cup is as fresh as the first brew. There is more…

These cartons are designed with convenience in mind. This way, you can easily stack and store them. 

Coffee cartons can also double as effective marketing tools. You can use them to attract more potential customers.

2. Coffee Pouches

Coffee Pouches

Just like others, these flexible bags preserve your coffee’s freshness. But they also offer a canvas for branding creativity. 

Coffee pouches come in various sizes and materials, so you can tailor them to fit your specific coffee type and volume needs. 

3. Coffee Boxes

Many people use coffee boxes as a reliable secondary packaging solution for their coffee products. Just like the other options on this list, Coffee boxes offer a layer to ensure your precious coffee beans or grounds stay intact during transit. 

6 Things to Consider When Choosing Packaging for Coffee

Here are the most important factors you should consider before you pick the right packaging for your coffee:

1. Material

What’s the foundation of great coffee packaging? Let me save you the struggle: It’s the material. 


When you are selecting packaging for your coffee, the material matters more than you might think. Options like foil shield your beans from light and oxygen. 

packaging for your coffee

Whereas eco-friendly choices like biodegradable bags appeal to environmentally-conscious consumers. This is one of the fastest-growing communities of consumers. Tap into it.

But if you want durability, We’d advise you to go for sturdy materials. They withstand transportation and storage without compromising quality.

2. Degassing Valve

This is just a tiny feature that many people don’t consider important. Don’t be one of those people. A degassing valve may represent the difference in the final quality of your coffee.

So, what does a degassing valve do? Well…

This tiny feature allows built-up gasses to escape without letting any oxygen into your packaging. Why does this matter? Oxygen causes coffee to lose flavor and freshness faster than you can say “brew.” 

A degassing valve allows your coffee beans to breathe without compromising their quality. So, when you’re on the hunt for packaging, make sure it’s equipped with this ingenious valve to give your customers the value of freshly roasted coffee.

3. Visibility

Every package competes for attention on coffee shelves. You want yours to stand out, right? 

Of course, you do. 

For this, we recommend packaging that lets customers see your enticing coffee beans or grounds.

And clear packaging is one of the most perfect answers for this. It allows your coffee brand to catch the eye of passing customers.

customized coffee packaging

4. Brand Identity

What reflects your essence? That’s what your coffee packaging should show. And it should be very clear. 


Customers need to feel your vibe at first glance. So ask yourself: 

  • Does it mirror our identity? 
  • Will it stand out on shelves?

5. Ease of Use

Think easy-to-open bags or resealable pouches. These keep your coffee fresh with minimal effort. 

Therefore, choose wisely and give your customers the convenience they deserve. 

6. Cost

Some options might seem cost-effective upfront, but don’t forget long-term durability. 

For instance:

High-quality packaging may require a slightly larger investment initially, but it saves you money in the long run by reducing the need for frequent replacements. 


If you invest in eco-friendly materials you can align with consumer preferences and contribute to your brand’s sustainability goals.

Learn more about how to reduce packaging costs here.

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How to Create Awesome Coffee Packaging Designs?

It’s time to create coffee packaging designs that truly stand out. And the tips below will help you.

1. Know Your Audience

This is the first step after which everything else smoothly follows. It’s simple but you need to be keen. This is to ensure your packaging design resonates perfectly with your audience. 

Consider their:

  • Preferences
  • Values
  • What attracts their attention? 

If you know your audience inside and out, you’ll create packaging that speaks directly to them. This is your best bet to forge a connection that lasts.

2. Reflect Brand Identity

Awesome Coffee Packaging Designs

The colors, fonts, and imagery you choose for your coffee packaging should echo your brand’s personality. 

Vibrant colors generally signify a lively coffee experience. Earthy tones evoke a sense of tradition or naturalness.


The key thing is to be consistent across all packaging elements. This is to reinforce brand recognition and build trust with customers. 

3. Keep it Clear and Concise

No need for overly complicated coffee packaging designs. Just keep it simple enough to convey the message you want your customers to know.

All in all…

You should note that simplicity doesn’t mean boring. It means effective. So use space wisely and showcase only key information. We are talking about:

  • Origin
  • Roast level
  • Tasting notes.

4. Use Eye-catching Graphics

custom coffee packaging boxes

As much as your coffee tastes exceptional, its packaging should stand out, too.

Think about what sets your coffee apart and translate that into visuals.

5. Test and Refine

You’re all set to create captivating coffee packaging designs that’ll turn heads and win hearts. But here’s one final step.

You see that design you have created. Test it. Send it to your trusted customers. Then ask them for feedback.

This feedback will help you to fine-tune every detail until you achieve perfection.

What Should Be Included on a Coffee Label?

Now that you have your unique coffee bag design, do you know the information you should add on your coffee label?

Don’t worry. Here are the answers.

1. Name of Your Product

Your coffee label is the single most important element in your packaging. It’s the one that attracts potential customers to your product. So hear it from us: Make it shine with a captivating name. 

And don’t just settle for any name.

It should reflect the very essence of your brew, whether it’s bold and robust or smooth and mellow. But…

Keep it catchy and memorable, like a favorite tune you can’t help but hum.

2. Net Weight

Coffee Label

This is the amount of coffee inside, plain and simple. Whether it’s a bag or a canister, clarity here is vital as customers want to know they’re getting their money’s worth. 

Think about it this way: 

When your customer grabs that bag off the shelf, they want to know how much of that delicious brew they’re taking home.

Simply put:

This detail builds trust, keeps your customers informed, and sets the stage for a satisfying coffee experience.

3. Company Information

The company name, logo, and contact details all should be on the label. This may even include your website and social media handles. 

It helps customers find you easily. So, make sure your label reflects your brand identity and values. Be it your commitment to sustainability, fair trade practices, or unique flavor profiles, let your customers know why they should choose your coffee.

4. Ingredients 

Consumers want to know exactly what they’re sipping. For coffee, it’s pretty simple: 

Coffee beans. 

coffee packaging label

But if you’ve got flavored blends or additives, spell them out loud and clear. Whether it’s vanilla, caramel, or a hint of chocolate, transparency builds trust. It will help those with dietary restrictions make informed choices.

5. Barcode

This is simply a scannable pattern of lines that assists in inventory management.

The barcode ensures freshness and quality every step of the way. But it’s not just about logistics. The barcode connects your product to online platforms. This way, it opens doors to a wider market.

While these are the main information to include on a label, there are other optional ones that you can add. They include:

  • Roast level
  • Roast date
  • Origin (Country, farm, or blend)
  • Sustainability claims
  • Descriptions of flavor, aroma, or texture


Coffee packaging is one of the main aspects of your product’s success. Its primary role is to safeguard quality, preserve freshness, and entice customers. 

When you choose the right packaging materials and techniques, you ensure your coffee reaches consumers in its prime state. 

While still on packaging…

Don’t forget eco-friendly coffee package options. They not only benefit the environment but also resonate with increasingly conscious consumers. So, use eye-catching designs to stand out on coffee shop shelves. 

Talking about amazing coffee packaging designs…

Upgrade Your Coffee Packaging with Packoi

Packoi offers coffee packaging designs that are visually appealing and also durable enough to keep your coffee safe. Our packaging keeps your coffee fresh and preserves its aroma and flavor. 

Here is your chance to impress your customers and ensure your fresh coffee stays that way. Contact us for a sample today!

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Hey there, I’m Shelly!

I really enjoy the packaging and printing industry because my work makes my clients’ products more beautiful and enjoyable. If you have any questions about packaging and printing, feel free to contact me!

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