From Brown to White: Understanding the Different Colors of Kraft Paper

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Kraft paper is a type of paper that is commonly used in packaging, shipping, and other diverse applications. It is known for its strength, durability, and eco-friendliness. Understanding the different colors is important because it can affect their properties and suitability for different applications.

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Last Updated on April 23, 2023 by Packoi Team

This blog will explore the different colors, how they are made, and their common uses. We will also discuss factors to consider when choosing the right choice for your needs. By the end of this blog, you will better understand the different colors available and be able to choose the appropriate type for your specific application.

What is Kraft Paper?

Kraft Paper: Biodegradable & Recyclable

This type of paper made from wood pulp has been processed using the kraft process. This process involves cooking wood chips with a solution of sodium hydroxide and sodium sulfide, which breaks down the lignin in the wood and separates the fibers. The resulting pulp is then washed, bleached, and pressed into sheets of paper.

Kraft paper has a number of unique properties that make it useful for a variety of applications. It is strong, tear-resistant, and can withstand high levels of stress and pressure. It is also highly absorbent, making it useful for wrapping and packaging items that may leak or require protection from moisture.

Additionally, kraft paper is environmentally friendly, made from a renewable resource and easily recyclable.

Common Uses of Kraft Paper

Kraft Paper Packaging and Benefits


Kraft paper is often used for packaging food products, clothing, and industrial goods. It can be used as a wrap, cushioning material, or filler to protect items during shipping and handling. This paper type is a sustainable packaging that can be used in diverse contexts, such as making kraft paper bags using brown kraft material.

Crafts and DIY Projects

It is popular for various crafts and Do-It-Yourself projects, such as scrapbooking, gift wrapping, and bookbinding. With all these projects, you can use bleached or unbleached, depending on what you want to make.

Printing and Labeling

Kraft paper can be used as a substrate for printing and labeling applications, such as business cards, product labels, and packaging inserts. The bleached kraft paper is ideal for various printing projects. Printed kraft paper can be used for making bags, boxes, and other types of packaging. It is one of the printable packaging materials available in the market.

Building and Construction

Kraft paper is sometimes used as an underlayment for flooring, as well as a vapor barrier and insulation material. Kraft paper bags can also be used to ship construction materials, such as cement. It is one of the strongest packaging materials that have been embraced in the construction sector, especially in making paper bags, among other uses.

Overall, this paper type is a versatile and useful material that is widely used in various industries and applications.

Different Colors of Kraft Paper

Kraft Bags Food Packaging

There are three main colors of kraft paper: brown, white, and natural. Each color has its own unique properties and is produced using different manufacturing processes.

Brown Kraft Paper

It is the most common type made by leaving the pulp unbleached during manufacturing. This gives the paper its characteristic brown color and preserves its natural strength and durability. The brown kraft type is ideal for applications where strength and durability are key, such as packaging heavy items or shipping products through rough handling conditions.

It is also a popular choice for craft projects and DIY projects, as its natural appearance gives it a rustic and vintage look. If you want to make packaging, it is one of the go-to options available in the market.

White Kraft Paper

It is produced by bleaching the pulp during manufacturing. This results in a white or off-white color that is often used in applications where a clean, polished look is desired. This is smoother and has a more refined appearance compared to brown kraft paper.

It is often used for printing and labeling applications, such as business cards, product labels, and packaging inserts. It can also be used for wrapping sandwiches and other applications requiring appealing branded packaging.

Natural Kraft Paper

It is a type of kraft paper that has a beige or light brown color. It is made by partially bleaching the pulp during manufacturing, giving it a more muted color than the white version. Natural kraft paper has a more organic and earthy appearance compared to brown or white types and is often used for crafts and DIY projects where a natural look is desired.

Properties of the Papers

In terms of properties, brown kraft paper is the strongest, most durable, and tear-resistant of the three types, while white paper is the smoothest and best suited for printing and labeling applications.

The bleaching process makes it more smooth and ideal for printing projects. The natural brown paper falls somewhere in between, with a more organic appearance compared to white kraft paper but still retaining some of the strength and durability of brown kraft paper.

Common Uses for Each Color of Kraft Paper

The brown kraft type is used for making shipping boxes, bags, and other covering for heavy or bulky items. It is also used in crafts and DIY projects, book covers, wrapping paper, and floor protection during construction.

On the other hand, the white kraft type is used in printing and labeling applications, such as boxes and shipping containers for delicate or sensitive items, arts and crafts, and gift wrapping. Finally, the natural kraft type is used in crafts and DIY projects, gift wrapping, wrapping paper, scrapbooking, and product packaging for natural and organic products.

Choosing the Right Kraft Paper for Your Needs

Kraft Paper Packaging

When choosing the right kraft paper for your needs, there are several factors to consider, including:


As discussed earlier, the color of kraft paper can affect its properties and suitability for different applications. Consider which color best fits the aesthetic or functional needs of your project.


Kraft paper is available in various weights, from light to heavy. Heavier weights are more durable and better suited for packaging heavy or bulky items, while lighter weights are better for printing and labeling applications.


Depending on the manufacturing process, kraft paper can have a smooth or rough texture. Consider the desired texture for your application, whether it’s a smooth surface for printing or a rough texture for crafts.


Different types of kraft paper have varying levels of strength and durability. Consider the level of strength needed for your specific application, whether it’s for heavy-duty packaging or lighter crafts and DIY projects.

Selecting the right kraft paper for your needs requires careful consideration of the specific requirements and properties needed for your application. By taking the time to understand the differences between the colors and properties of kraft paper, you can make an informed decision and choose the best material for your specific needs.

Industries and Applications for Each Kraft Paper Type

  • Brown kraft paper: Packaging and shipping, construction and building, crafts and DIY projects, book covers.
  • White kraft paper: Printing and labeling applications, food packaging, cosmetic packaging, medical and pharmaceutical packaging.
  • Natural kraft paper: Environmentally friendly option, organic and natural product packaging, arts and crafts, scrapbooking.


This blog post has covered the basics of kraft paper, including its definition, manufacturing process, properties, and common uses. The main focus has been on understanding the different colors of kraft paper, including brown, white, and natural, and the differences in production processes, properties, and common uses for each color.

When choosing the right kraft paper for your needs, it’s important to consider factors such as color, weight, texture, and strength, as well as the specific requirements of your industry and application.

Understanding the different colors of kraft paper is important for selecting the best material for your needs, whether it’s for packaging and shipping, printing and labeling, or arts and crafts.

We encourage readers to share their own experiences using kraft paper in different colors and applications. By sharing knowledge and experiences, we can continue to learn and improve our understanding of this versatile material.

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I really enjoy the packaging and printing industry because my work makes my clients’ products more beautiful and enjoyable. If you have any questions about packaging and printing, feel free to contact me!

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