Last Updated on April 26, 2024 by Packoi Team
With the proliferation of digital marketing, many business owners think that the age of using brochures is over. So, many marketing agencies and designers are not updated on the techniques and foundational requirements for making a folded brochure.
This is a major challenge because folded brochures remain an effective marketing technique for any type of business. It is something that your prospective clients can read while on the go, and refer to your services later when they need them.
As long as seminars, conferences, and trade shows remain, using folded brochures is an effective technique to reach out and convince customers. As a business owner, you need to create an amazing tri-fold brochure, or any other type depending on your preferred folding style. The goal is to capture important information about your business and have a consistent message for reaching out to customers.
There are many types of folded brochures that you can design as a business. Some of the most prominent fold brochures available include tri-fold brochures, angle fold brochures, z-fold brochures, french fold brochures, gate-fold brochures, and double parallel fold brochures. All these brochure types are intended to capture important information about your business to share with clients.
When designing a folded brochure, you have to ensure the design suits your messaging and arrange content appropriately across the entire paper. You can use different types of folds for your brochures, which is why you have to align the design with the folds you would like to use.
When you are choosing a designer, ensure that they are aware of the particular type of fold you would like to have in your brochure. Always make your expectations clear before the design work commences.
Here is a list of the different types of brochure folds or shapes you can have.
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Different Types of Brochure Folds You Can Have
Folding printed brochures can be achieved in several ways. In this article, we provide a comprehensive guide and information that helps you understand what each brochure type has.
1. Half-Fold or Single-Fold Brochure
As suggested by the name, the half-fold brochure is designed by simply folding pages in half. The brochure is also known as a gatefold and is popularly used by music artists to design covers for compact disks. Usually, the right panel of the brochure acts as the front cover while the left panel acts as the back cover. In this type of folding brochure, the size of the panels is equal.
2. Tri-Fold Brochure
Another popular type of brochure is the simple tri-fold brochure, which is popular for promotion and marketing programs. The most outstanding feature of this brochure type is that panels fold onto each other to produce a symmetrical look. One key component of this folding paper brochure is that panels are never equal. The reason is that the thickness of the paper is compensated for during the folding process.
A tri-fold brochure or pamphlet has an approximate size of 8.5″ by 11″. The designer must thoroughly consider thoroughly these dimensions and produce a perfect fit from all panels. When you hire a professional designer, they will help you to align the paper horizontally and make the sizes recommended. Every printing company has unique requirements regarding the dimensions of the panels. Therefore, always consult and find out how you can design your brochure appropriately.
When you are looking for a professional designer, ensure that they are able to use applications like InDesign, Canva, and Illustrator.
3. Z Fold Brochure
The z-fold brochures are made up of 6-panel fold paper. Each of the folds opens in opposite directions, giving a z shape of the brochure. In this type of folding brochure, the panels have equal sizes.
4. Gate Fold or Window Fold
The gatefold brochure is also popular for marketing services, products, and events. As the name suggests, the brochure has a gatefold structure or opens like a window. The panels are usually folded in half towards the center.
5. Double Gate Fold
The brochure is usually folded like the previous one. However, it is usually folded in two. It is good to always consult with your printer to know how to arrange images and outline specific components of your messaging on the brochure.
6. Double Parallel
This type of brochure requires folding the paper in half and then folding it in half again. In this brochure design, the external panels are larger compared to the internal ones.
7. French Fold, Right Angle Fold, or Quarter Fold
The french fold brochure is another popular brochure style used by many companies. It is made by making a half-fold two times. In order to give the perfect outlook, the paper is folded in half twice, vertically and horizontally. They applied to design catalogs on cards and pamphlets that are printed on one side.
8. Roll-fold or barrel-fold
This is a unique type of brochure where the paper is folded in rolls, forming a spiral. Only the first two panels have equal sizes, while the other panels are fairly smaller and are placed within each other.
9. Accordion Fold, Zig Zag Fold or Fan Fold
In this type of brochure, the paper opens in the opposite direction from its neighbors. They provide a pleated and concertina effect. There are different approaches to designing panel sizes. Some printers make panel sizes equal, while others make the front panel larger than others.
10. Other Brochure Types
There are many other types of brochures that can be designed depending on your preference. You might need a customized brochure with a unique front panel. Always communicate with your printer to ensure that you have the right brochure to suit your needs. You need someone who can conceptualize your concept and give you mockups or samples of your work.
You should always be able to organize all information and messages into a flat surface. Choose whether you need two panels, three panels, four panels, or six panels for your brochure. Another aspect is to consider whether you need all panels to open in one direction or not. In some instances, you might need to have a brochure simply folded in half, while others will have more than two folds.
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Conclusion
If you want to make high-quality marketing materials, it is always good to look for a professional designer. Before starting the project, consult widely about the possible techniques you can use when making brochures. You should ask for samples from your chosen printer before making customized orders for your products.
During the designing of the brochure, it is ideal to make adjustments on aspects like the number of folds, panels, and size of the sheet. This is important to create an outstanding brochure that captures all relevant information.
Make sure that your chosen design folds flatly and evenly and adheres to a standard format. Ensure that all margins are followed to avoid errors during printing. The goal is to have a printout that captures all important information and keeps the crease lines. For example, an accordion fold requires a proper understanding of the panels and fold lines to avoid cutting off important information.
If you order samples, it will give you a clear picture of the actual brochure design outlook. You will decide from an informed perspective whether the template is appropriate for your business needs. Always have something planned, and ensure that you get a professional designer to handle the work.
With applications like InDesign, Canva, and Adobe Illustrator, you will be able to know the actual outlook of the brochure. Another advantage is that you can produce mockups of your work to get an overview of how the information will look in the final design.
If you want to learn more about how to make brochures, always research from different sources available online. There are many design tips you can access on blogs and video streaming sites like YouTube. These tutorials can give you an overview of what designing brochures look like.
Choose with Packoi to Print Your Prefect Brochure!
When you choose a printer, ask for printed samples before making a massive order. Printed samples will give a clear view of the print. At Packoi Printing, our goal is to give customers comprehensive guidelines on marketing and promotion. We make your brand shine by giving you a one-stop solution for marketing pamphlets, customized packages, and other printing services you need.
We have a team of designers who can also help you structure and conceptualize your pamphlet design.
Do you need help designing brochures or marketing materials? Get in touch with us now to get the best services.
