Types of Packaging Designs that Easily Attract Attention

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When you go to a store, do you look at the product, or at the packaging? We tend to do both. The products we buy are usually a combination of things: functionality, aesthetics, durability, and price.

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Last Updated on April 12, 2024 by Packoi Team

The packaging is what ties everything together. It’s what catches our attention and allows us to purchase the product. If it looks good, we want to buy it. 

We are attracted to packaging because of its appearance. It’s an important part of the sales process. 

The average person will spend less than a minute on your website but might spend more than that looking at your products’ packaging before making a purchase decision. Therefore, you must take packaging design seriously.

What Is Packaging Design?

Packaging design is one of the most important things when selling products. It has a great influence on product appeal and purchase rate. Inside the design, you have to carefully choose the right font, color, texture, images, and so on. 

Packaging Design

The design should be appropriate and suitable for the product. But besides that, it should also get along with the brand, since the packaging is the first thing that consumers notice. 

It needs to attract consumers’ attention, making them curious. As a result, consumers will be more willing to buy the product.

There are a lot of different packaging materials available for you to choose from. Some of them are more common and well-known than others, and they come in different shapes and sizes. The most common types are glass, paper, custom boxes, plastic, and metal. 

However, not all of them are suitable for all products. You need to make the right choice according to your product and its target market. 

If you’re making a brand new product or one that has not been released before, you can choose something special and innovative for it. Your product needs to be packaged well enough so that it will attract consumers’ attention in the first place. 

In other words, it needs to look appealing and eye-catching. A well-designed package makes people want to buy your product, so it is necessary to have one.

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Packaging Design Components

Before you decide on your packaging design, you must know exactly what components you need. These components are the key points of interest and will make or break your product’s sales. 

As mentioned above, you need to carefully choose the right font, color, texture, images, and so on. Therefore, we are going to give you a short list of the most important things you need to think about before you start designing your product’s packaging.

1. Product Name and Descriptions 

It’s very important that the product name and description are clearly visible on the packaging. This way, people will know what they are buying. 

packaging box

You should also make sure that it can be read easily by people of all ages. A well-written product description is important, as it will help the customer understand what your product is and how it can be used. 

Choose a suitable and readable font, and make sure that the text is not too small.

2. Brand Logo

Your brand logo should be prominently displayed on your product’s packaging. This is a crucial element of your branding, as it will allow people to associate your product with your company. 

Customers should easily be able to recognize your logo, even if they are not familiar with your brand. You should make sure that your logo is not only recognizable but also eye-catching.

3. Colors

Color is another important component of your product’s packaging. Just like a logo, your company should be associated with a specific color. You can choose any color you like, but you should make sure that it suits your brand. 

If your brand is sophisticated, then you can choose to use muted colors. If you want to attract more attention, you can use bright and vibrant colors. 

You should make sure that the colors of your packaging do not clash with each other or with the colors of the product inside.

4. Fonts

Another important element of your packaging design is the font. The fonts depend on what products you are selling. 

For example, if you are selling luxury items, then you should use a fancy font. If you sell stuff for kids, then you should use a fun font. 

packaging design with fonts

You should choose the font carefully, as it will determine the overall look of your packaging. Fonts can also represent your brand’s personality, so you should make sure that the font is appropriate.

5. Images

You can also use images to create a sense of atmosphere on your product’s packaging. 

For example, if you are selling a knife set, then you can use pictures of knives in the background of your package. If you are selling perfume, then you can include pictures of flowers or perfume bottles on your packaging. 

Besides that, you can also put some other logos, such as ‘Made in (Your Country)’, safety standards, and so on. These logos will make your packaging more attractive and also increase your credibility.

6. Texture

People are going to touch your product before they buy it, so it’s very important that the texture is comfortable and suitable for the product inside. You want to give people positive haptic sensations. 

Choosing a friendly texture for your product will encourage buyers to keep it for a little longer. This, in turn, will increase the customer’s sense of psychological ownership and inspire them to acquire the item.

7. Shape

The last one is the shape of your product’s packaging. It is also very important, as it will give your customers an idea about the product. It can also help you brand your product. 

You can make the package round, square, oval, or any other shape that will create a positive impression on the buyer. The shape of your products can make your brand more recognizable and attractive for its branding.

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Variety of Designs

After you learn about packaging design components, it’s time to learn about packaging design types. There are many types of packaging design, and it’s a good idea to learn about the most common types.

This will help you choose the most suitable type of packaging for your products.

1. Simple

The most basic packaging design is a simple one, which does not have any type of decoration or graphics. Usually, you can only find the logo of the brand on the package or the product’s name. 

simple packaging box

The brand’s logo or name is what people will see first when they see the product, and this is where the brand identity is established. With this design, colors come into play. 

Although it is just a simple design, you have to make sure that the color of the package can easily catch the attention of customers. For example, you can use bright red and white colors to create a vivid effect to enhance the brand identity.

You can also use colors that match well with the products. For instance, if you sell food products with banana flavor, you can use yellow and orange colors.

2. Modern 

Slightly different from simple packaging needs, modern packaging design is one that combines simple and high-end looks. This type of packaging is usually used for products that are meant to appeal to customers. 

You can find this type of flexible packaging on products like cosmetics, fashion accessories, and electronics. With this kind of flexible packaging design, you can also use sophisticated graphics, text, and patterns to draw attention to the product. 

For example, if you sell a stylish wristwatch, you can use a shiny black color with white text and graphic designs. It can create a luxurious look for your product.

3. Cute

If you sell a kid’s toy, then a cute packaging design is the best for you. You can use cute illustrations and designs to make your products more interesting. 

With this type of packaging, you can use bright colors and cartoon-like graphics. This will help you to easily attract the attention of customers. 

cute packaging boxes

Besides that, you can pick a shape that resembles animals or flowers. For example, you can use the shape of a teddy bear. 

You can also pick a shape that will be easy to hold. If you sell kids’ toys, you can choose a shape that will easily fit the hands of kids.

4. Premium

Premium packaging design is similar to modern packaging design, but this one is more high-end and sophisticated. This type of packaging is used for products that are sold to customers who are wealthy and fashion-conscious. 

In this type of packaging design, you can use many different materials, such as wood, leather, and metal, to create a luxurious look. You can also use the materials that will help you stand out from the competition. 

For example, you can use luxurious paper to make your product look more expensive. Besides that, you can use an elegant box to make your product look like a high-end product.

5. Funny

This is a funny type of packaging design. In this type of packaging, you can use funny and quirky ways to attract the attention of customers. It is usually used for products that are meant to make people laugh or smile. 

Vintage packaging box

For example, you can put a transparent film that shows your products inside, which supports the illustrations on your packaging. This is how you can draw people’s attention to your product. 

Besides that, you can use funny shapes and funny text to attract people’s attention. Making people smile can be a strong way to attract the attention of customers.

6. Vintage

Some products want to have a vintage feel to them. In this type of packaging, you can use old-fashioned graphics and designs to make your products look like vintage items. 

You can also use a font that has an ancient look for your products. This type of packaging can create a feeling of vintage and antique, which is great for selling products that are meant to look like that. 

Besides that, you can use packaging material that is similar to vintage items. For example, you can use a paper bag to make your product look like an old-fashioned item. 

Usually, this type of design works well if you sell products that are vintage and antique. For example, you can sell antique clocks, books, or clothes. 

Or, if your business was established a long time ago, you can use this type of packaging to give your products a vintage feel.

7. Pattern-Based

Pattern-Based Packaging

With pattern-based packaging design, you can use a certain pattern or pattern combination to make your products look different from the rest. You can use this type of packaging if you want to make your product stand out from the rest. 

Besides that, you can use patterns to create a strong impression on customers. It will help your product be easily remembered by customers. 

For example, if you sell clothes with a style of animal print, you can use the animal print on your packaging. You can also choose simpler ones, like polka dots or stripes.

8. Personalized Custom Boxes

If you want to ship the products to the customers, then you can use customized boxes. You can send a ‘thank you’ card or a personal letter with the products. 

Personalized Custom Boxes

You can tell them how much you appreciate them and thank them for purchasing your products. In this way, you can create a strong connection between you and the customer. This will help you to build trust and improve customer relationships.

9. Clever

With clever custom packaging design, you can use unique ways to promote your products. It can amaze customers and make them think that your product is innovative. 

You can look for analogies to the beauty of nature. After that, you can choose custom packaging shapes that are very similar to familiar symbols. 

For example, flowers can be a symbol of beauty, so it works well when you sell beauty products. When the customer opens the package, you can set the package to be opened like a blooming flower. 

This way, the package will be more interesting to the customer and will leave an amazing impression.

10. Eco-Friendly

Eco-Friendly Packaging boxes

Nowadays, most people are concerned about the environment and how to protect it. Therefore, you can use this type of packaging design to protect the environment. 

This type of packaging is suitable for your environmentally friendly products. You can use this type of packaging if you want to show customers that your product has a certain level of quality and that it is eco-friendly. 

For example, you can choose a paper material that is made from recycled paper or organic packaging materials. You can also put the eco-friendly logo and earthy tones for the colors.

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How Do You Pick the Best Packaging Design for Your Product?

Most people will notice the packaging design first. Therefore, if you are developing a new product, it is crucial to think about the packaging first because it has the power to attract your potential customers. 

However, it can be confusing for a product developer to know what exactly is the right packaging design for their product. For this reason, choosing a good package design is not as simple as it seems at first glance. 

Before choosing a package design, you should consider several aspects such as:

1. Target Market

The first step is to determine who your product’s target market is. If your product is intended for both women and men, then you should consider designing a package design that can be used by both genders. 

But not only gender, but you can also identify the age of your potential customers and their social status, religion, lifestyle, and so on. 

In this way, you will be able to choose the appropriate packaging design that can satisfy all kinds of needs. Good businesses always pay attention to the market and its needs.

2. Product Features

Besides, it is important to consider the product features of your product. If you want to develop a new energy-saving product, then the right package design should be simple and minimalistic. 

It is good if the package design of your product has a minimalist or minimal look that does not distract from the features of your product. If you are developing a new technology-based product, it is best if you have an innovative and elegant packaging design. 

You can make use of various 3D models to give your product a more futuristic look. The right package design should also be convenient for the user.

3. Prepare The Layout

Once you have decided on the target market and the product features, it is time to start preparing your layout. First, you need to identify the main visual elements of your product. These visual elements can be text, photos, graphics, and so on. 

package design layout

Secondly, you need to think about the general structure of your package design layout. For example, if you are developing a new energy-saving product, then the main visual element should be minimalist and simple in order to highlight its features. 

At this point, you should consider two aspects: packaging as a form of expression and packaging as a form of communication. Therefore, you need to express yourself through your packaging design by thinking about various ideas that can give an artistic touch to your design layout. 

However, if your product has technical features such as batteries or plugs, then these features must also be considered in order to make sure that they are visible in the package design layout. 

4. Type of Packaging

The size and shape of your product packaging are also very important. If you have a unique product with a unique shape, then you should consider creating a unique package design that can help to identify your product. 

But it doesn’t mean that the size of the package should be small and thin. You can also pay attention to the material of the package and how it can affect the quality of your product. 

For example, if you are using cardboard to package your products, then you should use a good grade of cardboard to avoid its damage during transportation. 

It might be also necessary to consider the type of package design that can accommodate all types of products and meet their different needs.

5. Do a Research

To help you choose the best packaging design for your product, you should research the competitors’ products and their package designs. It can give you ideas about what design will work best for your product. 

You can also combine some of the design elements of your competitors’ package designs to achieve a better result. You can go to online retailers and search for the design of other products to find inspiration for your packaging design.

packaging design

6. Cost of the Package Design 

Package design is not only about its appearance. You also need to consider the cost of the package design, to find one that is suitable and cost-effective.

It’s necessary since you need to cover the cost of the design, and the profit margin is very important for any business. Therefore, it is necessary to choose a package design that can achieve a high profit margin and is cost-effective.

7. Collect the Feedback

When you have finished choosing a package design, you should collect feedback from the customers to see whether they like it or not. In addition, you can also test the design of your packaging in a real market to get more feedback. 

If your customers like your packaging design, then you should continue to develop it and use it in the future. If they don’t like the design, then you should find another design that will be better for your product. 

Try to develop the feedback of the customers to make your packaging design more attractive. This way, you can easily choose the best package design for your product. It will not only attract customers but also increase the sales of your product.

Environmental Impact of Packaging Design

People around the world, including consumers, companies, government agencies, and other organizations, use packaging for products and packaging for transporting products. 

Packaging affects our environment in many ways, but one of the biggest concerns is whether or not the material used to package products can be recycled.

Resources, including electricity, water, chemicals, petroleum, minerals, wood, and textiles, must be used to create every sort of packaging. Its production frequently produces air emissions such as greenhouse gases and heavy metals, as well as toxic wastewater and/or sludge.

It can create pollution in our oceans, lakes, rivers, and streams through the runoff of toxins and hazardous waste. The use of toxic materials can also lead to air pollution. 

Product packaging design

Some of these toxins can be dangerous to humans and animals when they enter the water supply, as well as pollute soil and plant life. 

Product design is an essential element for many companies to keep in mind for the sake of the environment. The use of recycled materials can help a company reduce its carbon footprint and create less waste. 

But some products are still produced using materials that are toxic to the environment.

One of the biggest concerns is whether or not the material used to package products can be recycled. The packaging industry has made significant advancements in recycling technology over the past few decades. 

Some companies are more willing to accept and recycle certain types of packaging than others, and as a result, some have become more environmentally friendly than others. 

While many companies have made great strides in making their packaging recyclable, there is still much to be done in order to make all packaging recyclable. 

Many companies are not yet prepared for the amount of plastic that is being created each year, which makes recycling more challenging.

Many consumers have become environmentally conscious and are looking for more environmentally friendly products. 

Therefore, it is very important for companies to make their packaging recyclable and not only to prevent toxic waste from entering the environment. As the industry continues to improve, the environmental impact will diminish.

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Whether you sell your products through retail shops, wholesale companies, or directly to consumers, it is important to make sure that your packaging designs are eye-catching and draw the attention of potential buyers. 

Packaging design is as important as the product itself because it is the one thing that can instantly tell customers if they like or dislike the product. If the retail packaging is appealing and eye-catching, it will be easy for potential buyers to look at your products. 

That means that they will have a better chance of deciding whether or not they would like to buy them. Make sure you have all the components needed on hand to make your packaging design work well. 

You can also choose the design type that will be most appropriate for your products, depending on the type of product you are selling. There are many different types of packaging designs you can use, but you must choose the right one for your product. 

It will be easier for you to sell your products if they are packaged in a way that will make them stand out. In addition, you also can pay attention to environmental concerns and reduce the amount of waste.

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Hey there, I’m Shelly!

I really enjoy the packaging and printing industry because my work makes my clients’ products more beautiful and enjoyable. If you have any questions about packaging and printing, feel free to contact me!

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