9+10 Trends for Holiday Packaging Design in 2024

Last Updated on April 25, 2024 by Packoi Team

Make sure that your products stand out so people will choose to buy them.

The best way to do that is by choosing the right holiday packaging design.

In this article, you’ll get 9 incredible packaging trends and 10 design trends to choose from. Find the best holiday packaging combination that can make your brand and products stand out.

9 Packaging Trends for the Holiday Season

The holiday period is the perfect time to impress your customers. It’s the season of gift-giving. That means a lot of people will be going to retail stores to buy the perfect gift for their loved ones. This is an opportunity for your business to increase its sales.

But with everyone trying to catch consumers’ attention, you need to be ready with your holiday packaging. You have to expect that everyone else will have their own special packaging.

How can you make sure that your products will stand out?

Here are 9 packaging trends that you might want to consider.

1. Eco-Friendly Boxes

What’s the next best thing about having holiday packages? It’s using eco-friendly boxes! First of all, a box is a great way to package and protect your product. Not only that, it looks good enough to give as a gift. 

Take kraft boxes as an example. You don’t need much to decorate it. Just add a ribbon and it’s good to go.

But that’s not all. Using sustainable measures will make the unboxing experience of your customers extra special. It’ll support Earth-friendly advocacies and will impress your customers with your efforts to save the environment.

2. Wrapped with Tissue

Are you wrapping your product in tissue for the holidays? Why not? This is another way to save the environment.

Tissue paper is an excellent alternative to typical wrapping paper. It can help your customers avoid a pile of waste paper during the holiday season. 

You can easily recycle or compost this type of paper – at least if you compare it with glossy or metallic wrappers. Tissue doesn’t have microplastic material so it won’t harm the environment.

It can also be very flexible. It now comes in various colors and prints so you can easily make it look festive. Just add some ribbons and labels and you’re good.

3. Printed Tote Bags

Using tote bags as holiday packaging is a very good idea. Just add a ribbon to make it giftable and add some festive spirit.

You can easily print on it to match any special events you want to promote. So you can use this beyond the holidays.

Admittedly, this can be a more expensive option if you compare it with other holiday packaging designs. But the fact that this is good for the environment makes it worth it. Your customers can use this tote bag multiple times.

This won’t just decrease the typical holiday waste, it can also serve as a walking advertisement for your business whenever your customer chooses to use it.

4. Themed Paper Bags

A popular option for Christmas packaging is themed paper bags. The sky’s the limit when it comes to the design of these paper bags. It’s also very flexible in terms of what size, shape, and color you can use.

If you want to make this environmentally friendly, you can use a kraft paper bag. This will give your seasonal packaging a nostalgic and even rustic appeal.

Just be careful when you’re ordering these bags. Plan it well and order enough so you don’t have a whole lot of leftovers after the holiday rush is over.

When it comes to your holiday packaging, you can’t go over the top with your choices. This is why die-cut containers can also be one of the best holiday packaging ideas that you can use. Let the design give your customers a peek at what’s inside.

The beauty of this custom packaging lies in the die-cut design. Make sure that it compliments your brand image and the product that you want to put in it. 

Of course, you also want to tie it up with the Christmas season. Choose a design that will make your customers feel the holiday spirit when they see your product.

5. Graphic Tubes

If you don’t want to use the typical printed boxes, why not go for tubes? Use cylindrical containers and put graphic holiday designs on them. 

You can choose festive colors, cartoon prints, bold illustrations, or any artwork that you know will leave a lasting impression on your customers.

What’s great about this holiday packaging is the fact that your customers can reuse the tubes.

6. Frosted Bags

This seasonal packaging is perfect for the holidays. It’s quite clever to create holiday packaging that reminds your customers of the winter season.

But it also creates an air of mystery because of the translucent quality of the material. If you can add the right custom stickers, it can add a bit of festive cheer to the packaging.

You can also use ribbons and use hangtags so the packaging can easily transform into a gift item.

7. Holiday Packing Tape

You can transform any of your generic boxes or containers into holiday packaging. How? Use special holiday packing tape. Put it strategically on the surface and you’ll have a holiday packaging design.

This is a cost-efficient way of having seasonal packaging. You don’t have to spend a lot of money on custom packaging.

The holiday packing tape can have typical Christmas colors, prints, or text designs. You can also incorporate your branding in there.

8. Christmas Ornaments

The holiday season isn’t complete without Christmas ornaments. So adding this element to your holiday packaging design will leave a lasting impression on your customers.

It doesn’t have to be an actual ornament. You can create holiday packaging in the shape of an ornament. Or you can print it all over a custom box. 

Pick an assortment of typical ornaments and use them to bring the holiday design home to your customers.

9. Printed Paper

If you don’t want to change the existing packaging of your product for the holidays, you can just put some festive printed paper on it to turn it into seasonal packaging. Wrap it around the typical box that you use.

Or you can wrap it on the product itself like a gift. Add ribbons to secure it to the product. That should transform your product into an incredible holiday offering.

10 Design Trends for the Holiday Season

The design trends for the holiday season change over time. But there are also those that you can consider staples because you always see them during the holidays.

Let’s take a look at the leading holiday design trends that you can consider for this year.

1. Black & White

You’d think that the holidays are all about colorful things but it don’t have to be. You might be surprised that black and white can be a great option for your holiday packaging.

It gives a classic look to your packaging design. Make everything black and white. From the box to the hangtag to the ribbons, and stickers.

When done right, it can make your packaging look classy. And it can make it stand out when it’s surrounded by color.

2. Monochrome Prints

The holiday season is a time to be opulent and exaggerate. But it can also be a time to do less. If it aligns with your product and theme for the season, stick to doing less. Use monochrome prints as your holiday design.

You can still use illustrations or texts that relate to the season. If you don’t want to make it too simple, then have the monochrome prints on colorful paper.

3. Minimalism

If you want to be safe this holiday, go for minimalism. Even a simple white box can be festive-looking. Just add a single-colored ribbon.

Or maybe you can use custom tags. Use a single illustration, like a cartoon drawing of a Christmas tree. Or choose an elegant font and print a greeting on the box.

Even something as simple as that can tie up with the festive season.

4. Rustic and Sustainable

Choosing a rustic theme is awesome for the holidays. But you can do that by simply choosing sustainable materials for your holiday design.

This will be a huge hit for your environmentally conscious customers. They will appreciate how you’re trying to do your part to help the environment.

Don’t worry, you can make rustic and sustainable art. Use kraft packaging and add organic materials as decorations.

5. Metallic and Foil

Not all trends this season are about simplicity. You can choose extravagance by using materials with metallic colors and foil in them.

Foil stamping is a great way to add life to the festive vibe of the holidays. You can do the whole metallic application or add a bit of shimmer here and there.

What’s great about this type of design is the fact that it shines. That’s enough for the holidays. No need for specific illustrations to tie it to the season.

6. Bold and Bright Colors

Bright colors are a thing during the holidays, so if you feel like having multiple colors on your packaging, that’s a trend you can go for.

Get colorful boxes or paper. Use a different shade for the ribbon. Print colorful stickers to add to the mix. Having bold and bright colors can have an uplifting effect that your customers will like to see.

Do more than red and green for the holidays. Use orange, pink, blue, and other colors that promote happiness and good cheer.

7. Holiday Stickers

This is one of the easiest and most cost-efficient ways to level up your packaging. You can use the existing packaging that you have and add some custom holiday stickers!

You can print this in bulk so you can put a new look to your usual product packaging. Use a big or small sticker. Use more than one and have them all over the box.

Put text, images, or just plain Christmas designs. It should be a fun way to decorate your packaging.

8. Embossed Design

Here’s a subtle but one of the best holiday packaging ideas. Emboss your designs. Use the same color as the packaging so the design blends with the surface.

That way, the customer has to look closer to see the real design of the packaging. It’ll give them a real treat to feel the 3D imprint of the design.

It’s a classy and elegant way to do your holiday packaging.

9. Huge Labels

These are the really big stickers that can sometimes take up most of your packaging. But just like the holiday stickers, these can be a cost-efficient way of decorating your typical packaging.

If you make the label big enough, you can also use it to secure and close the packaging. It can save you money and make your packaging fit the holiday season.

10. Non-Holiday Theme

This might be surprising but you can also use non-holiday designs for your packaging. For example, get a skeleton and put it in a Santa costume. Use monsters and dress them up as elves.

This unconventional design will make you look witty and creative. It can leave a lasting impression on your customers. They’ll be looking forward to how you’ll design your packaging next time.

Plan Your Holiday Packaging Design with Packoi Printing

There are many holiday packaging design trends that you can choose from this year. You should choose the one that compliments your product and the brand image that you want to have.

If you need help deciding what to use, Packoi Printing can help. We can guide you through the different designs that you can use for your holiday packaging. Together, we can come up with new designs that might be the next big thing in packaging.

Let’s start designing your holiday packaging. Get in touch with us and submit your designs. We’ll give you a quote in no time.