How to Choose the Best Gift Packaging?

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Gifts are always associated with specific meanings for the recipient. So, the gift packaging should stand out and offer the best feelings when someone receives it. If your brand sells gifts, then you need the best gift boxes or gift wrapping to make your products stand out. You always need to make every experience memorable and outstanding. So, here are some of the best gift packaging ideas you should consider. Whether you are looking for a gift box or wrapping paper, we will give you the best ideas that will make your brand stand out.

Table of Contents

Last Updated on November 30, 2022 by Packoi Team

Start By Considering Your Business Brand

When you want to choose a gift box, it is always important to start with your business in mind. Ensure that present the right brand personality when designing fit wrapping paper or gift boxes. A perfect gift box appeals to the customer and is designed for special seasons. You can capture a holiday spirit, such as Christmas morning gifts, birthday gifts, and other special gift bags based on the season or occasion. Always present your brand in a perfect way that convinces clients you are the most reliable brand to offer gift wrapping services.

Christmas Gift Accessories

What is the Message You Want to Send with Your Gift Box Design

By considering your business, understand the message you would like to send using your gift. You can include special season greetings on the gift tags or wrapping paper. The right gift box should be suitable for the occasion you are sending the gift for. Always have in mind what occasion the gift giving is for. So, design your custom gift box with the customer in mind and the brand message you want to send with your gift. You can also include elements like gift tags and messages or captions on the gift bags.

Who is Your Target Audience for the Gift Boxes

You can only design the perfect gift packaging if you know the target audience. Who are you targeting in your gifting? Are you selling gifts for a specific season? Are designing packages for the Christmas season, holiday season, or birthdays? When you have clear answers to these issues, you will know who you are targeting. So, you will design gift wrapping, gift box, and gift bags that are for the right people. Always design something that customers will love. Do not just aim to wrap gifts with your wrapping paper, make the paper appealing by using high quality materials and create beautiful memories using appealing color schemes, various shapes, and patterns. Design gift boxes and packaging that are focused on your target audience.

Shiny Gold Gift Wrapper

What are Some of The Unique Selling Points of Your Business

When choosing a gift box, it is also important to consider the selling point of your business. Are you selling the gift package online or in a physical store? You have to optimize every aspect of your gift box or gift wrap for the specific type of selling point. if you have a physical store for wrapping presents, you should put this into consideration when designing your gift packaging materials. The unique selling points of your business are important because it determines whether the gift wrap or gift box will appeal to customers. A wrapping paper should be appealing and attractive to customers, depending on where you are selling or the people you are targeting. If you intend to display the package on the shelf, always have eye catching designs to make your boxes stand out.

Christmas Gift With Personal Message

How Can You Make Sure That Your Gift Boxes Stand Out from the Competition

Another major question when choosing a special gift box is making sure that it stands out from the competition. So, there are several issues you must consider in order to create the right appeal to customers. Always create something that is long-lasting, appealing, unique, and customer-centered.

You can make your gift boxes stand out from the competition by choosing the right paper source when making your supplies. Also, you have to make unique ribbon styles and wrapping designs to make your paper stand out. You can also include bubble wrap, which is important in protecting gifts from breakage during transit. Another aspect that can make your gift box unique is having fun patterns in the gift inside or outside. You can make these patterns on wrapping paper or on the sides of the box.

Consider Using a Professional Graphic Designer to Create an Eye-Catching Design for Your Gift Boxes

Getting unique gift wrap or gift box designs requires choosing the right printer. So, you have to be keen when looking for designers. A professional graphic designer is someone who understands all the key elements in making outstanding wrapping paper, gift box designs, or gift wrap patterns. Always survey different designers to establish the right type of packaging designer you should use. Before settling for a designer, you can ask for samples of previous work, or samples of the designers you choose, whether it is for a wrapping paper or gift box.

Consider the Colors and Design That Will Complement the Gift

Another important consideration regards the colors and design that complement the gift. This is an important factor that you should always consider and consistently follow. A gift box should have the right colors that suit the occasion for which the gift is offered. So, make wrapping paper designs that are outstanding, with amazing color schemes that align with the customer’s expectations. It is also important to include special tissue paper within the box to make everything stand out. the color choices should complement the design. The gift box and wrapping paper must be as unique as possible. Always aim to stand out and have perfect designs.

Make Sure the Packaging is Sturdy Enough to Protect the Gift During Transport

When you are designing gift packages, always make them strong enough to withstand pressure during transit. You must use materials that are sturdy enough to protect the gift during shipping. As a business owner, you do not want to compromise the quality of the products you deliver to customers. So always be keen to offer nothing but the best. Make the gift container strong enough to withstand any type of pressure. This is a basic requirement that you must strictly follow when designing your gift packaging designs. You can also have wrapped paper that gives extra protection to the package. Instead of using printed wrapping paper, you can use bubble wrapping paper, which is effective in protecting the gift from any damage.

Gift Box Ideas For Christmas

Add Business Touches to Make the Gift Packaging Unique

In the final stages, you must add business touches to your packaging design. The goal is to give an outstanding impression that aligns with your brand. Here are some of the unique elements you should consider adding to your branding of gift packages.

Add A Business Card to The Packaging

When shipping a gift to a client, always include a business card or product catalog. This is important to give customers a perfect impression of your brand and what you do. Be precise in your communication and always outline the value you can add to customers. Business cards are a great way to reach out to customers faster.

Use A Nice Pen to Write a Personal Message on The Gift Tag

Another important branding aspect is including personalized messages on the gift box or gift bag. This is important because it makes your brand stand out and can greatly enhance your brand position in the market. Always have a personalized approach and create unique messages for customers when shipping products.

Colorful Ribbon Gift Box

Tie A Ribbon Around the Package in A Creative Way

Tying unique ribbons around the package is also a creative way of impressing customers with your gift designs. It is important to have unique messages on the paper gift box, or an impressive message on a sticker or gift tag.

Place the Gift in a Small Box or Bag Before Wrapping It

Before using wrapping paper to cover the gift, put it in a small unique box or bag that has special patterns or messages. This also captures clients’ attention and builds a lasting impression on your brand.

Perfect Gift Wrapper Pattern

Add Stickers, Stamps, Or Other Decorations to Make It Look Special

Finally, include stickers and other branding elements that you believe can impress customers. These elements include special stamps, stickers, and decorations that are long-lasting. If you are shipping a Christmas gift, consider having Christmas decorations and starts that customers can use. This will make your brand stand out and be memorable.


Creating the right gift packaging demands more than having a designer. You have to be on several aspects to make each component stand out. As a business owner, consider elements that will impress customers while representing your brand perfectly.

At Packoi, we are committed to helping businesses create amazing packages. We deliver all types of custom boxes at wholesale prices, including custom gift boxes. Get in touch with us to get an instant quote.

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Hey there, I’m Shelly!

I really enjoy the packaging and printing industry because my work makes my clients’ products more beautiful and enjoyable. If you have any questions about packaging and printing, feel free to contact me!

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