The Role of Packaging in Brand Identity: How Design Drives Perception and Loyalty
Brand identity is the collection of visual and emotional cues that communicate a company’s personality, values, and promise to its audience. It’s how customers recognize and remember a brand across different touchpoints.
World’s Top Paper Tube Manufacturers for Sustainable Packaging
Discover the top paper tube manufacturers worldwide, ranked by reputation, product quality, and sustainability. Find reliable suppliers for your packaging needs.
What is Embossing and Debossing in Packaging? [Complete Guide]
Have you ever noticed designs on packaging that feel raised to the touch or indented into the surface? That’s the magic of embossing and debossing! These finishing techniques make designs stand out and give products a premium, tactile appeal. In this guide, we’ll explain embossing and debossing, highlight their differences, and explore some common techniques […]
How Much Does Custom Packaging Cost? A Detailed Breakdown
Custom packaging costs vary greatly depending on various factors such as materials, sturdiness, order quantity, and customization elements like full-color printing. However, we can give price estimates to help small business owners, e-commerce brands, and even retailers understand the market. To help, we’ve written this guide detailing the cost breakdown of custom packaging for all […]
What is Aqueous Coating For Printing and Packaging?
Learn what aqueous coating is and how it is applied to a substrate surface. Explore the differences between aqueous coating, UV coating, and varnishing.
A Guide on Best Practices for High-Quality Packaging & Label Printing
Packaging and labels do more than just protect and inform. They create a first impression and shape customer perception. High-quality printing plays a key role in making products stand out on store shelves. Clear, sharp, and vibrant prints help build brand trust. Blurry or faded designs can make products look unprofessional. Colors, fonts, and finishes […]
How to Choose the Best Size for Your Custom Shipping Box?
When you’re selecting the shipping box size, you’re making an important packaging decision. If you use a box that’s too big for your product, the packaging material will be wasted. A box that’s too small may not provide enough protection during transit.
Digital Printing in Packaging: How It Works & Why It Matters
Digital printing is changing the way packaging is made. It’s fast, flexible, and produces high-quality results. Unlike traditional methods, it doesn’t need printing plates. This makes it perfect for short runs and custom designs.
Color Matching in Printing: Ensuring Accuracy and Consistency
An in-depth guide on color matching in printing. Discover popular color models, common challenges, and expert tips for achieving accurate colors.
7 Types of Folding Carton Packaging: Styles, Benefits, and Uses
Explore the types of folding carton packaging, their applications, and benefits for various industries. Learn about custom options and eco-friendly solutions.
Small Clothing Business Packaging Ideas Customers Will LOVE
Discover ten creative, budget-friendly packaging ideas for small clothing businesses. Learn how to impress your customers with sustainable, eye-catching designs.
How Crumpled Paper Packaging Protects Products & the Planet?
Sustainable packaging is more important than ever. Businesses and consumers are looking for eco-friendly ways to ship products without relying on plastic-based protective materials like bubble wrap and foam.