Last Updated on May 9, 2023 by Packoi Team
And it has proven to be very effective since the act of generosity is done in good faith. Even if the recipient doesn’t buy immediately, your brand will stay on top of mind.
Whether you’re trying to improve your brand image or you’re looking to increase your sales, using gift baskets or boxes is a great way to make it happen.
In this article, you’ll learn about the marketing benefits of gift-giving and some tips to create impressive gift boxes.
The Marketing Prowess of Gift Giving
A gift box idea is a marketing strategy. The act of gift-giving, when done correctly, will lead to a positive association with your brand.
Imagine if a company gives you a gift out of the blue. You ordered something from their company and it comes with a gift box.
Even if there were no special occasions, they still sent you the box. And it’s filled with products you can use with the one you bought.
How would that make you feel?
It would heighten the experience. It’ll give you an incredible memory of your interaction with that brand.
That’s the type of customer experience that you want to give. Giving gifts and timing them well can be a powerful marketing tool that’ll lead to the growth of your brand and an increase in sales.
5 Marketing Benefits of Giving Custom Gift Boxes
When you’re giving gifts to your customers, don’t just give them a product like it’s an afterthought. Design custom gift boxes specifically for this purpose. Design boxes that are specifically branded to be given as gifts.
Although this will make you spend more on the gift, it’ll bring a lot of marketing benefits for your brand.
It Promotes Your Brand
One of the main benefits of giving custom gift boxes is brand recognition. When customers receive a gift, they’ll first check who gave it to them. Even before they open the gift, they’ll look at the sender.
If they see your branding on the box, this will lead to a positive memory. That will be associated with your brand so that when they see it in the future, they’ll be more inclined to buy from you again.
This is a great way to encourage new customers to become recurring ones.
It Leads to Customer Appreciation
Sending personalized gift boxes to your target audience is a great way to show your appreciation for their purchase.
This will take a bit of effort and could add to your cost. But if it gives a great customer experience, it’ll be rewarding in the end. Your customers will feel special because they know that you’re willing to spend on their happiness.
It could lead to more repeat purchases. And since you’ve given the customers a great experience, they’re more likely to share it with others – leading to an increase in potential customers.
It Increases The Brand’s Value
Custom gift boxes look more expensive than standard ones. That higher perceived value will reflect on your brand image.
Customers will know that you won’t cut back on costs regarding your products. If you’re willing to pay extra to give gifts, it means your business is doing great. That will make them feel confident because they know your products have high quality.
All these will elevate your brand’s value in the eyes of your customers. When they see your logo, there’s brand recognition. They’ll know that it’s a high-quality product that’s worth their money.
It Advertises Products
Giving custom gift boxes is also a great way to advertise some of your products. If you have new items that you want to promote, put them inside gift boxes.
Every time a customer buys a product, you can send a gift box that contains a sample of new offers. The customer can try it out so they can decide if they want to buy the regular product next time.
It Strengthens Brand Loyalty
Being generous through gift-giving makes your customers feel valued and special. It’ll trigger a give-and-take relationship between the two of you.
As a result of receiving your gift box, your customers will reward you with brand loyalty. They know that if they stick to your brand, they’ll get freebies and incentives. This will keep them from looking at your competitors.
Even if a new company comes out with a cheaper product, they’ll still choose your brand over them.
5 Tips to Design the Best Gift Box for Customers
Without a doubt, custom gift boxes can help you provide the best customer experience for your target market. But for it to be effective you need to design it the right way.
Don’t just get a box and fill it with different products. That won’t make it an effective marketing tool. Every element you’ll put in that box and every design detail has to be aligned. It has to be according to what your target market wants to receive.
Your gift box has to meet a purpose that’ll take you closer to your brand goals.
How can you put together custom gift boxes that meet all these requirements?
Here are 5 tips that might help.
Have A Plan
Always start with a plan. Before you design your gift box or your gift basket, figure out the purpose of the gift box.
Why will you give your customers this gift box? What are you trying to achieve?
It could be to introduce new products and encourage more purchases. Or you just want to celebrate the loyalty of the customer.
The purpose of the gift will pave the way for your plan. It’ll help you figure out what materials are appropriate.
You should also ask yourself how the customer will qualify for the gift. Will it be part of a direct sending campaign after every purchase? Or is it after they reach a milestone?
These are important considerations that’ll help you should include in your plan.
Focus on the Impact
Since you’re already making an effort to design custom gift boxes, you might as well maximize the impact that it’ll have on the customer experience.
It’s not about giving an expensive gift. The perceived value of that isn’t just in the cost. It’s about the message that comes with the gift.
Why did you give the gift? If it’s to express your thanks for their purchase, add a note to say that. Or if it’s to reward them for their loyalty, tell them what it means to you and your brand.
Make It Practical
Think about what your customers would appreciate receiving. Your gift box should contain something that your customer will use.
Take clues from what they usually buy from your brand. If you sell exercise equipment, give them a water bottle with your brand name on it.
You should also be practical when it comes to recycled packaging materials. Use a cardboard box to keep costs low. Just add fillers to cushion the gift during delivery.
Highlight The Brand
To be a marketing tool, your gift boxes should be branded. You want your target market to know that you sent them the gift. That way, they can associate the positive feeling of gift-giving with your brand.
You don’t have to put an all-over print of your brand on the box. Just one brand name or logo will do. If you’re sending them custom-made items, put your brand in it as well.
By highlighting the brand, your gifts can also serve as free advertisements. Every time the recipient uses it, other people can see your brand.
Get The Right Supplier
If you want the best gift box, get the right supplier to do it for you. There are many packaging suppliers out there. You want to partner with someone who’s been doing gift boxes for quite some time.
They’ll be able to show you the different options when it comes to gift boxes or baskets. You can rely on their expertise to tell you if your ideas are possible or not.
Before you decide on a supplier, check for certifications. If you plan to use a cardboard box for your gift, you want to get it from a supplier with an FSC certification. This means they get their materials from responsibly managed forests. It’ll make your gift eco-friendly.
It’s Time to Use Personalized Custom Gift Boxes to Market Your Brand. Packoi Printing Is Here to Help.
Creating a gift box for your customers is a great way to market your brand and products. Design the box so it can be given even if there are no special occasions. Doing so will endear you to your customers because they know that you value them. The more you personalize the gift, the more they’ll appreciate you for it – and reward you with their loyalty.
If you’re ready to design your gift box, Packoi Printing is here to help. We are an FSC-certified company and we have different paper-based packaging materials for you to choose from.
Get in touch with us so we can discuss the different gift box designs that you can choose from.
After you’ve given us a call, we’ll get back to you with a fair quotation in no time.
