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Last Updated on November 16, 2022 by Packoi Team
You have to make a proper statement.
In this article, you’ll learn more about the best box and packaging design trends that you can use for your product packaging.
Why are Product Packaging Box Trends Important?
Your product packaging can help you make a great first impression with your customer. Whether they’ll see it first when it’s delivered or while it’s on display in a store, you know that the box or container is one of the first that the customer will see.
You need to take advantage of that. More than standing out, you want your packaging design to increase brand awareness. You want it to tell the story about your brand and company.
If you’re going to design custom packaging, make sure it reflects your brand identity from all angles.
Sure, you want the packaging to be visually appealing. But don’t forget the primary purpose of your packaging design.
You want to make the unboxing of your product an immersive brand experience.
Of course, that doesn’t mean you can’t make it trendy. You want it to reflect the latest packaging trends as well. You want your customers to feel like you pay attention to what’s new.
Why? Because it makes them feel like you’re interested. You take the time to research what the market is currently interested in. And you’re willing to spend on applying it even in your product packaging.
That speaks volumes to your customers.
This is why you have to research what packaging designers have come up with. You want to listen to the experts so you can plan the packaging design that you’ll use.
Make this a part of your marketing strategy. If done right, this can boost your sales and turn customers into loyal ones.
10 Packaging Box Trends That’ll Never Go out of Style
Doing your research on the latest packaging box trends can be tedious. Make sure you know who to follow so you can see the coolest boxes that you can choose from.
You don’t have to just look at what packaging designers are recommending. You can also check out what other companies are using. Go beyond the perfect packaging trend list.
Some brands may be using boxes that you can get inspiration from. It’s okay to imitate what you like and put a little twist on it. Make sure you change something to make it your own. That way, your customers will see your creativity shine through.
To help you with your research, here’s a compilation of the 10 packaging box trends that will never go out of style.
Personalized Box Packaging
What is your packaging’s focal point? Why not make it about the customer? This is why personalized box packaging is a great trend for you to follow.
By personalized, that means custom boxes. It means a specific design that you know will resonate with your customers. If you choose the right design, you can create a packaging design that’ll call out to your customers.
You can turn it into something incredibly impactful. It can tell a story. It can make your customers feel your values.
When you go down the personalized route, you can be free to decide how you want it to look. Just make sure that you stay true to two things: your brand and your customers.
Digital Short-Run Box Packaging
What does digital short-run mean? It’s a type of printing style that’s fast and very efficient. Although the printing is quick, it still comes out looking like quality images.
Why is this a great box packaging trend? Because it’s cost-efficient. You’ll get a quality packaging design but it won’t cost you a lot.
For this printing style, you can only do it in small batches. But some packaging manufacturers may be able to do this in big batches. Feel free to ask what your options are.
What’s great about this packaging trend is it makes custom packaging easier to do. You can choose the packaging design that you want and use a digital short-run to print it.
This can also allow you to change the design of your box now and then without making it too expensive.
Sustainable Box Packaging
Eco-friendly packaging is always a winning choice. This is especially true if you want your brand and company to have a reputation for supporting environment-friendly advocacies.
So if you want to go down the sustainable box packaging route, you’ll win a lot of hearts. Your customers will appreciate your efforts to save the environment.
When it comes to sustainability, it all starts with the materials that you’ll use. For most brands, the option to use kraft paper and boxes is at top of their list.
Some of them want to keep these in their natural color. But that’s not necessary if you want to splashes of color so your product stands out.
You can print colorful designs or you can just put minimal text. It’s all up to you. Just make sure that if you choose this trend, you’ll have all the other packaging elements sustainable as well. This includes the tags, fillers, etc.
Flexible Box Packaging
This box trend is increasing in popularity thanks to technical advancements in the manufacturing world. Not only do you get packaging that can protect your product, but it’s also something that has more storage space. Not only that, manufacturers can create product packaging that can provide longer shelf life.
The flexibility can also refer to packaging designs that’ll allow customers to reuse them. For example, boxes that you can reseal to secure leftovers within. Or boxes that you can recycle into something else.
If this is a packaging design that you want to try out, you can be as innovative and creative about it. Just remember to consider the material that you’ll use. This can play an important role in making your product packaging flexible.
Informative Box Packaging
This is one of the interesting packaging design trends. Not only will it help house your product and protect it, but you can also use your packaging to increase brand awareness.
In this trend, you can use your packaging design for storytelling purposes. If the packaging is big enough, you can put the story of your brand there.
Or you can put the story of someone who had a life-changing moment after using your product.
These are only a few of the “stories” that you can put on your product packaging. Include a photo as a visually appealing element in your story. Be creative in the storytelling so it can be memorable.
This approach in your product packaging can be a bit dramatic. But you can bet that it can make your product stand out.
Detailed Box Packaging
This veers from the minimalism that’s been increasing in popularity. For this trend, it’s all about the details.
The illustration, graphics, photos, and other images – you can display these in great detail. Every color, stroke, and shade of the design can be as vivid as you want it to be.
This may look luxurious to some people, but given all the experiences we’ve had during the pandemic, seeing some intricate designs can be a welcome relief.
So if you want to dwell on the finer details of your brand logo and design, feel free to showcase it. As long as every part of your highly-detailed packaging design tells your story, you’ll never go over the top.
Transparent Box Packaging
Just because you want to protect your product, that doesn’t mean you can’t make the box transparent. While it removes the element of surprise, it can still deliver a different kind of unboxing experience.
For one, it gives the customer a sense of security that they’re getting exactly what was advertised. That establishes a sense of trust.
There’s also a sense of authenticity when you use transparent packaging. It’s like you’re saying that you’re not afraid of showing what’s on the inside. Simply because you have nothing to hide.
When you apply this box trend, you can choose to make it partially or completely transparent. You should also consider the interior design of your product packaging. Make sure it looks appealing and it ties in with the packaging design outside.
Tech-Savvy Box Packaging
This is a recent box trend that can turn your product packaging into an incredible marketing tool. It’s what we know as smart packaging. With all the advancements in technology, you can make your packaging design technologically interactive.
For instance, you can print a QR code somewhere in the box. This can lead the customer to more information about the product, like how to use it. Or it can provide background information about your brand. You can also use it to get the customer to submit information about themselves for your email database.
There are other ways to make your packaging interactive. You can connect it to an app that the customer can download. Or you have social media links that can give customers access to brand events.
There are so many ways to implement this – as long as it ties up with the brand identity you want to project.
Opulent Box Packaging
This is another packaging design that veers from the idea of minimalism – make it as opulent as possible. Feel free to make your packaging shiny and luxurious looking.
It gives customers a sense of abundance that’ll distract them from any negativity around them. It can give them a taste of what’s possible in the future.
You can use holographic packaging designs or provide texture to box surfaces. Draw inspiration from futuristic designs.
Use foil stamping or metallic elements in the box. Use extravagant elements that’ll make your product packaging stand out.
Black and White Box Packaging
This packaging trend list won’t be complete without a black-and-white option in it. This is something that you can trust will never go away.
The thing about black and white is it can be versatile. You can make it look elegant and sophisticated when you use the right pattern trend. At the same time, it can also be fun and childlike if you use cartoon-like images.
Or you can be extremely minimalistic about it by making the box black on one side and white on the other.
The sky’s the limit when it comes to identifying the right application for this packaging trend. Use a mix of text and graphics if you wish.
Although the colors are simple, the right application will make your product stick out among the more colorful packaging designs around it.
5 Packaging Design Trends to Consider For Your Boxes
Once you’ve chosen the box trend, it’s time to focus on the packaging designs that you’ll use. Make sure that your chosen package designs are applied in an incredibly impactful way. You want to leave a lasting impression. That way, your customers will remember you through your product’s packaging options.
While the box helps with the functional aspect, the packaging design is the key to making your product stand out. But you also have to ensure that your choices match. So if you’ve chosen black and white box packaging, choose the design that’ll complement that.
To give you ideas on what you can use, here are some of the best packaging designs you can choose from.
Psychedelia Art
This type of art refers to the 60s trend wherein people use a psychedelic drug to go on a journey toward self-discovery and spiritual awakening. When you’re in this state, you get a higher intensity of sensory perception.
When you associate this with art, it refers to mind-bending wave patterns and colors that pop. The designs exude feelings of peace and love.
Considering all the things we went through the past few years, using psychedelia art is a great option for effective branding. It allows you to send a message of hope, happiness, and love to your customers.
This type of art will also challenge your creativity because it also encourages hidden messages in the design. So if you want your packaging design to be engaging and interactive, hide a message and let your customers figure it out. Then let them post it on social media and tag you.
That’s a great marketing campaign that’ll create waves of engagement for your brand.
Muted and Calm
Giving a sense of calm and peace is also a great option for your packaging design. You can attract people looking for respite amidst very turbulent times.
But how can you implement this type of design?
It’s all about the use of muted colors and a combination of simplistic texts. It’s a gentle fusion of minimal elements that exude comfort and lightness.
If you choose to use this packaging design, think about serenity. Among the applications you can use includes textured surfaces and flat designs.
Stay away from bright colors and glaring images. Although you want the customer to feel excited about the product they just got, you want it to happen in a comforting way.
Inner Art
This isn’t referring to internal emotions. It’s more of focusing on making the inside of the packaging implement the design elements.
That means when you apply this, you have to opt for a very simple design for the outer side of the packaging. You can either have minimal text – like the brand logo. Or you can have no design at all and just use a solid color of black, white, or any color that represents your brand.
Then, for the inside of the box – go crazy with the packaging design. Use bold colors or intricate art.
The whole idea here to is surprise the customer when they open the box. They think that they’re getting something simple. But when they open the box, it’s a whole different story inside.
This will bring a whole new unboxing experience for your customers. You’ll surely make it memorable. If you impress them enough, there’s a higher chance that they’ll share the experience online.
That’ll be an additional free advertisement for your brand.
Typography
Having the right font as your packaging design is also a good idea. It’s an effective way to communicate your message.
But you can take that further if you want to.
You can be very creative with your choices in terms of the font, size, and color of your text. If you can lay out it well, you can create art.
It can be powerful enough to leave a lasting impression on the customer. After all, the text seems like something very boring. If you can turn it into an art form, that’s impressive.
Not only that, but seeing a text-filled box among a sea of graphic-filled packaging – it’ll make your product stand out. Especially if you chose an eccentric topography style. This goes beyond what’s traditional in-text applications.
It’s certainly something worth exploring if you want to upgrade your packaging design.
Pastels and Color Mist
If you want to go through a more subtle approach, you can use pastel and color mist in your packaging design.
You can take a break from using glossy, metallic, and shiny colors. It’s time to put bold colors to rest or the “high-tech” approach.
Use more earthy and soft colors. You don’t even have to do full-color blocking. Doing mists on specific areas of a white box can sometimes be good enough. This gives your packaging an artistic flair while still being subdued about it.
Lately, the preference for light blues, greens, and earthy tones has become popular. This can give your packaging a vintage vibe.
Are You Ready to Take Your Pick Among the Packaging Designs? Let Packoi Printing Help
There are so many options for you to choose from if you want your packaging design to make a proper statement. You can use it, not just to increase retail sales, but also to help make your product stand out among the rest of the packaging.
This is why it’s very important to choose the right packaging design. If you’re struggling to make the right choice because you’re feeling overwhelmed by your options, get help from the experts.
Packo Printing has been in the industry of helping businesses like yours find the right packaging solution.
Get in touch with us now. Let’s talk about your packaging design requirements so we can give you a fair quote.
