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Last Updated on November 25, 2022 by Packoi Team
If you want to ensure that your new product or business catalog looks stunning along with serving its purpose, we hear you. This detailed guide will help walk you through the entire process so that you can avoid any potential pitfalls. With careful planning and execution, your catalog printing project will be successful from beginning to end. So, stick around a little longer and let’s make your catalog a true work of art that doesn’t surpass your budget either!
Specify Your Catalog’s Purpose
The smartest tip to follow for your next custom catalog printing project is to specify its purpose beforehand. Decide what you want your catalog to achieve – increased brand awareness, product sales, or both? By nailing down the objective of your catalog, the design and message will be better tailored to match that goal. Here are some purposes your catalog should aim to achieve:
Reach a Wider Audience with Brand Awareness
If you are looking to increase brand awareness, then consider who your target market is and what trends they are into. A well-placed ad in a magazine or online can help bring attention to your company. You can also print some copies of your catalog and leave them at local businesses that coincide with your target market. For example, if you sell eco-friendly home goods, leave some catalogs at the natural foods store or yoga studio.
Reach a Wider Audience with Brand Awareness
If you are looking to increase brand awareness, then consider who your target market is and what trends they are into. A well-placed ad in a magazine or online can help bring attention to your company. You can also print some copies of your catalog and leave them at local businesses that coincide with your target market. For example, if you sell eco-friendly home goods, leave some catalogs at the natural foods store or yoga studio.
Growing Your Sales
Product sales can be increased by developing a strategy for your catalog’s placement. Timing is key – determine when would be the best time to release your catalog based on annual events or holidays. If you’re a clothing company, it might make sense to release a catalog right before summertime or winter. You could even do themed seasons like “Back to School” or “Spring Fling” to drive more excitement surrounding the release. Placing your catalog near the point of sale can also give customers that little extra push to buy – leave them out by the register at stores or place them in online shopping carts.
Both Aspects in One Shot
Sometimes it’s possible (and recommended) to kill two birds with one stone. When choosing this route, think about how you can incorporate both brand awareness and product sales into one goal. For example, if you’re selling a new line of sunglasses, focus on using well-designed images and creative copywriting to highlight both the product and your company’s unique voice. Place these ads in magazines that coincide with your target market – people are likely to pick up a copy of Vogue if they’re interested in fashion or Cosmopolitan if they care about current trends.
How To Choose The Right Printing Company For Your Project?
You’ve got a big catalog project coming up. Thousands of prints, glossy pages, and critical deadlines. The pressure is on to find a printing company that can handle the job and deliver quality results that meet your standards. But with so many companies out there, how do you choose the right one?
Here are a few things to look for:
Reputation
The first place to start is by asking around for recommendations when you want to onboard a printing company for your marketing materials. Talk to friends, colleagues, and business partners who have done similar projects in the past. If they were happy with their printer, chances are you will be too. Once you have a few companies in mind, take some time to read online reviews. This will give you a better idea of what other customers have experienced working with the company and if they’ll deliver the most efficient production method.
Print Quality
Of course, you want your catalog to look its best. When evaluating print quality, pay close attention to the colors, clarity, and overall finish of the samples provided by each company. If possible, ask to see physical samples of custom size catalogs so you can better understand how each company’s products look and feel in person. Know what type of thinner or thicker paper stock you want your catalog printed on to ensure the printers you’re considering can accommodate your request. Moreover, a catalog’s binding method greatly impacts its production and distribution costs. You must confirm these aspects beforehand for an efficient production method.
Price Range of Printing Services
catalogs can be expensive to print, especially if you’re looking for high-quality results. You might want very thick catalogs or a certain binding method to suit your brand voice. Ask that beforehand. That said, getting quotes from multiple companies is important before making your decision. Once you have a few estimates in hand, take some time to compare the price per print between each option. In many cases, it’s worth paying slightly more for a higher-quality product. However, if one company’s quote is significantly higher than the others’, it’s likely they’re trying to take advantage of you and should be avoided. Instead, opt for a company that provides a fair price for their services.
Customer Service
The last thing you want is to be left in the dark when problems arise or questions need answered during your project. When talking with potential printers, pay close attention to how responsive and helpful they are. Do they seem like they genuinely care about helping you achieve your goals? Or are they just trying to push you through the sales process as quickly as possible? The former is always preferred.
How to Ensure Your Catalog Printing Turns Out Exceptionally Well?
A well- designed catalog is crucial to the success of any printing project. This is because the design of the catalog will be the first thing potential customers will see. To ensure your catalog printing turns out to be great, pay attention to the quality of the paper as a thicker paper stock will feel better. Also, catalog dimensions and binding method will impact its feel. Here are some more ways to help make your in printed catalog project a success:
Work With the Printer to Create a Design That’s Visually Appealing and Easy to Navigate
Have you ever picked up a catalog and found yourself thumbing through page after page of stunning product photography and well-written copy, only to be left feeling disappointed and unfulfilled by the end? If so, then you know the power of a well-designed catalog.
A good catalog design is more than just pretty pictures and clever words; it’s a carefully orchestrated balance of visual elements and clear messaging.
And while many factors contribute to a successful catalog project—from choosing the right paper stock to ensuring accurate color reproduction—working with your printer to create a design that’s visually appealing and easy to navigate should be at the top of your list.
Here’s why:
The Importance of First Impressions
Let’s face it: we live in a world where we are bombarded with marketing messages from all sides, and it can be tough to cut through the clutter. That’s why making a strong first impression with your catalog is so important.
Your goal should be to grab the reader’s attention from the moment they lay eyes on your catalog and hold it until they reach the final page. This can be achieved by using eye-catching imagery, creative typography, and an overall design that is pleasing to look at and easy to follow.
Make Sure All of Your Contact Information Is Included, As Well As A Call-To-Action for Potential Customers
A catalog print project is a big undertaking, but if done correctly, it can be a huge success for your business. If you want your particular catalog project to be a success, make sure to follow these tips:
- Include all of your contact information in the catalog. This may seem like an obvious one, but you’d be surprised how many businesses forget to include their contact info! Make sure to list your website, phone number, and email address so potential customers can easily get in touch with you.
- Include a call-to-action (CTA) in the catalog. A CTA could be something as simple as “Visit our website for more information” or “Call us today to learn more.” By including a CTA, you’re giving potential customers a next step to take after they’ve looked through your catalog. This helps move them further down the sales funnel and increases the chances that they’ll do business with you.
- Use high-quality images in the catalog. First impressions are everything, so you want to make sure that the images in your catalog are high quality and accurately represent your brand. Poorly lit or blurry images will reflect poorly on your business and turn potential customers away.
- Use quality paper stock for the catalog print project. One way to ensure that your catalog makes a good impression is by using quality paper stock. Thick, glossy paper shows that you mean business and conveys a sense of luxury—both of which are positive associations that will help sell your products or services.
Proofread Everything Before It Goes To Print To Avoid Any Costly Mistakes
There are a lot of moving parts in printed catalogs. From developing the initial concept and design, to sourcing the paper and print specifications, to making sure that your final product arrives on time and budget—the process can feel overwhelming. However, there is one key tip that, if followed, will help ensure the success of your printing projects: proofread everything before it goes into print.
Why is proofreading so important for printing projects? Because even the slightest mistake can be costly—both in terms of time and money. A single typo or misplaced comma can throw off an entire page, resulting in delays (and additional charges) as your printer has to stop the presses and make corrections.
Proofreading Tips for Your Catalog Printing Project
Here are four tips to keep in mind when proofreading your custom catalog:
Print Out a Hard Copy of Your Design
This might seem old-fashioned in today’s digital world, but there’s no substitute for reading through a printed version of your particular catalog. When you’re looking at a screen all day long, your brain becomes accustomed to skimming over small errors. But when you see those same errors in print, they jump out at you immediately. So, print out your design and give it a thorough read before sending it off to the printer.
Get A Second Set of Eyes on It
Once you’ve read through your catalog yourself, hand it off to someone else—preferably someone who wasn’t involved in its development—to read as well. They will likely catch errors you missed before sending the sof version to a catalog printer. Ask them specifically to look for typos, grammatical errors, and incorrect information.
Check Facts and Figures Carefully
Any time you include numbers or other data points in your catalog, double check them against their source material to ensure they’re accurate. Nothing will undermine your credibility more than publishing incorrect data in your next catalog project.
Conclusion
Whether you’re looking to create a slick, professional brochure or a zany poster presentation highlighting all the reasons why your product should be chosen, remember that being vigilant throughout the entire process is of utmost importance. From selecting the right paper to proofreading your design before printing and choosing a proper binding style – don’t take any aspect of your print job lightly. Your final result will be worth it, we’re sure. May your story make its own kind of magic – with our guide at its side!
Calling all creative entrepreneurs who are in need of catalog printing services. When it comes to quality and value, our team strives to deliver the best in the business. Our commitment to customer service is matched by our attention to detail: no matter how complex your project may be, our experienced professionals will make sure you receive the highest quality product. So, if you need catalog printing services, look no further than Packoi Printing. For results like never before, let us help bring your vision to life with convenience and excellence. Don’t wait – call now!
