How to Design Candle Packaging That Displays Your Brand

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In a sea of sameness, making your candles stand out from the competition can be difficult. But if you want your candles to sell, you need to find a way to make them stand out on store shelves. Your candles may be the best-smelling, longest-burning candles on the market, but if they're not packaged in an appealing way, they're not going to sell. 

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Last Updated on February 11, 2023 by Packoi Team

When customers browse candle products, they will be drawn to the most visually appealing option. If your candle packaging is monotonous or low-quality, customers will likely pass over your candles in favor of a more attractive option. On the other hand, if your candle packaging is creative and eye-catching, customers will be more likely to stop and take a closer look at your product. 

If you sell candles online and strive for the best packaging, no sweat. Today, we’ll enlist the best way to make your packaging practical and sleek, all while suiting your brand voice. So, instead of opting for boring packaging materials, read on for some innovative ideas! 

Awesome Candle Packaging Ideas to Make Them Stand Out

Candles are lovely, but the packaging of candles can often be a bit plain. Look no further if you’re looking for ideas to make your candle packing stand out. Here are the best ways to dress up your products to look irresistible and attract candle buyers:

Choose a Creative and Eye-Catching Design for Your Candle Packaging

Making a good impression is crucial since potential clients will first notice your candle packaging. An eye-catching design will help your candles stand out from the competition and pique customers’ interest. But it’s not enough to have a pretty packaging design—it also needs to be practical. The custom candle box packaging should protect the candles from damage and keep them clean.

Candle Packaging

You can choose a classic look, a modern approach, or something unique according to your paraffin candles or scented candle preferences. If you’re stuck, try looking at other candle brands for inspiration. Once you have an idea of the kind of design you want, work with a professional graphic designer to bring your vision to life. 

When choosing a design for your candle packaging ideas, it’s important to keep your target audience in mind. For example, if you’re selling candles at a luxury market, your packaging should reflect that. Use high-quality materials and consider printing techniques like foil stamping or embossing. If you’re targeting a more budget-conscious customer, you can still have beautiful packaging without breaking the bank. Use recycled materials and consider print-on-demand services that don’t require large minimum orders.

Use Different Colors and Patterns to Create a Unique Look

Using vibrant colors for your candle-type packaging ideas is a great way to make them pop. Consider using a color scheme that contrasts well with the wax color of your candles. For example, try using a black or golden box design if you’re selling white candles to help these scented beauties stand out on store shelves and online. You can even get custom-printed candle boxes for the holiday season.

In addition to different colors, using patterns is another great way to make your candle packaging unique and cost-effective. There are endless possibilities when it comes to patterns, so get creative! Try incorporating geometric shapes, florals, or even stripes into your design. Patterned packaging will help your candles stand out and give them a more high-end look.

Here are some tips for personalized candle boxes: 

  • The colors and patterns you choose should complement each other well. You don’t want your product packaging to look busy or cluttered. 
  • Keep your target market in mind when choosing colors and patterns to sell candles. You want to ensure that the overall look of your packaging appeals to them. 
  • Ensure that the materials used for your packaging are high quality to give your candles an added touch of luxury. 

Think Outside The Box – Use Unexpected Materials Like Wood, Metal, Or Glass

Candle Packaging

You need to start thinking outside the box to make your brand stand out and get more sales. Avoid using unexpected materials, like wood, metal, glass, or even mason jars, when packaging your candles. These materials will give your brand a luxurious identity that will turn heads. 

When most people think of candles, they think of wax and wicks. But what about the packaging? The packaging is just as important as the product itself and should be given as much thought and attention. That’s why we’re here to tell you that it’s time to think outside the box when packaging your candles. Instead of using traditional materials like paper or plastic, consider using something unexpected like wood, metal, or glass, which the customers love, and it also gives extra protection to your product. All the while giving a personal touch with this environmental sustainability and eco-friendly packaging.  

Glass is an excellent option for candle packaging ideas because it is luxurious, sophisticated, and can adhere to high temperatures. It also allows customers to see the product in the boxes before they purchase it. If you choose to go with glass, make sure the jars are heavyweight and well-made so they don’t break easily. You should also consider adding a metal lid for an extra touch of luxury. Moreover, it helps the business as first impressions increase sales.

Wood is another sleek choice for packaging ideas for candles. It creates a rustic vibe that many people are drawn to, especially in candle tubes. Wood is also eco-friendly, something that more and more consumers are looking for nowadays in business. If you choose to use wood for your candle packaging, make sure that it is high-quality and durable so that it lasts long enough for customers to enjoy the candles. 

Metal is another rare but stunning material that can make candles look exuberant. It has a modern look, creating brand loyalty that is apar and serves as sustainable packaging if you make these containers from recycled material. Metal is also very durable, which is always a plus in packaging products. If you decide to use metal for your package candles, make sure that the boxes are leak-proof so that the wax doesn’t ruin the inside of the package. 

Create a Special Message or Logo to Personalize Your Candles

Many candle businesses overlook the importance of having a personal message, custom labels, or plastic sheets to personalize their candles. This is a mistake because your candles are more likely to be noticed and remembered if they have a unique identity. A special message or logo on holiday-themed candles and gift boxes can make your product stand out and develop a custom label.

Here are some tips for creating a special message or logo for your candles.

  • Keep it simple. Your message or custom labels should be easy to understand and remember. It should be short, sweet, and to the point. The shorter, the better. Also, use clear labels, i.e., those with festive theme floral designs and green nature taglines, to attract customers.
  • Make it relevant. Your message or logo should be relevant to your brand and what you do. For example, if you sell scented candles for Christmas, your message or logo should somehow incorporate that holiday-themed packaging into the design.
  • Be original. There are a lot of candle companies out there, so be original to stand out from the crowd. Your message or logo should be something that has never been done before. Think outside the box!
  • Hire a professional designer. If you want your message or logo to look its best, it’s worth hiring a professional designer to create it for you. They will know how to make it look great while keeping it simple and easy to understand.
  • Test It Out – Once you have created your message or logo, test it out on a small group of people with a few tube candles before rolling it out to your entire customer base. This will help you gauge how well it is received and make necessary adjustments. 

Make Your Packaging Easy to Open and Close So It’s Convenient to Use

Candle Packaging

Every candle lover has struggled to open rigid boxes or stubborn jars of scented candles at some point. The frustration of wrestling with a tight lid is enough to make anyone swear off candles for good. As a candle business, you must choose packaging that is not only aesthetically pleasing but also easy to open and close. Here are a few reasons why easy-to-open packaging is crucial for your business.

Convenience is Key

The most important reason to have easy-to-open custom boxes is that it’s convenient for your customers. No one wants to spend 10 minutes trying to open a candle jar—they want to enjoy the scent and ambiance of the tube candles. If your candle box is difficult to open, customers will likely get frustrated and move on to another brand.

An easy-to-open candle box is also ideal from a safety perspective. Candles are flammable materials, so you must ensure they’re not accidentally left unattended. If your candles are tucked in boxes that are difficult to open, there’s a greater chance that people will leave them burning longer than necessary, which could pose a fire hazard.

Custom Candle Box Packaging

Your brand must opt for custom candles and environmentally friendly ideas in a world with nearly limitless choices for every product. One way to do this is by having unique ideas that catch people’s attention. Something they can’t find in a small retail shop. If your candle jars are easy to open and close with a sturdy box, it will give your brand an identity that people will remember. In addition, a custom candle box with paper tubes or kraft paper will make people more likely to recommend your candles to friends and family.

Add a Touch of Luxury with Custom Printed Candle Boxes

If you want your custom boxes of candles to have that luxurious, high-end look, consider adding some elegant fonts and designs to your packaging. This small touch can make a big difference in how your candles are perceived by customers: 

Choose an Elegant Font

You don’t want to use too many fonts or make your customized packaging too busy. Stick with one or two simple, elegant fonts on candle boxes to let your candles take center stage. Some of our favorite elegant fonts for candle packaging design include Garamond, Helvetica, and Times New Roman.

Use Subtle Designs

In addition to using an elegant font, you’ll also want to use subtle designs on your candle packaging. A good rule of thumb is to create small and simple designs. You don’t want anything too flashy or over-the-top. Stick with classic designs that complement your candles rather than compete with them for attention. 

Avoid using designs that are too trendy or that you think might go out of style quickly. Remember, you want your packaging to have a timeless look that won’t date itself. 

Our favorite design elements include swirls, stars, and geometric shapes on candle boxes. But feel free to get creative with your custom packaging—make sure your designs are subtle and understated.


These candle packaging ideas are practical, beautiful, and go easy on your budget -a win-win for you. By being creative with your custom candle box packaging, you can make your candles stand out from the rest of the paper tubes and kraft paper packaging and attract attention from potential clients. Whether you choose to go with a simple box design or something more elaborate like a glass jar, remember that the goal is to make your candles look their best. With a little effort, you can create unique and eye-catching packaging to help your candle business succeed.

At Packoi Printing, we specialize in custom candle packaging ideas. Whether you’re looking for plain, embossed, or custom-printed candle boxes, we can design the perfect solution for your brand. We understand that each candle is unique, and we’ll work with you to create a package that perfectly complements your product. From concept to completion, we’ll handle every detail of your project to ensure you’re delighted with the final result. 

Call us at Packoi, and we’ll design the most stunning candle package boxes for you! 

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Hey there, I’m Shelly!

I really enjoy the packaging and printing industry because my work makes my clients’ products more beautiful and enjoyable. If you have any questions about packaging and printing, feel free to contact me!

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