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Soft touch coating and soft touch lamination both create a luxurious, velvety feel that elevates packaging and printed materials, but their costs, durability, and sustainability differ significantly. This guide explains how each method works, where they perform best, and how to choose the right soft touch finish based on your budget, packaging material, and brand goals.

GSM (Grams per Square Meter) measures the weight of the paper, focusing on density. PT (Points) measures the actual thickness or caliper of the paper, where 1 PT equals 0.001 inches. Generally, higher GSM correlates with higher PT, but factors like coating and texture can affect this ratio.

Apple’s packaging is a masterclass in simplicity and elegance. This article explores the key elements that make it iconic and offers practical tips to create Apple-inspired packaging that looks premium even on a budget.

Learn everything about cereal packaging and modern innovative packaging. We cover the four most popular types of cereal packaging, discuss their compatible packaging material choices, and highlight design techniques for effective branding. All to give your cereal packaging the best chance at success.

Learn everything about box sleeve packaging. This complete guide explores eight popular box sleeve types and styles, highlights their various benefits, and shares practical design tips to increase your branding impact and make your packaging stand out.

Tiffany & Co.’s packaging is more than a box — it’s a symbol of luxury, elegance, and emotional connection. In this guide, we explore the story behind the famous Tiffany Blue Box, uncover the design details that make it timeless, and show you how to create equally luxurious packaging for your brand.

Varnish coatings are a great way to protect, enhance, and elevate the look and feel of your products. Learn about protective coatings in packaging, the different types of varnishes, and compare their features, advantages, and best applications.

Effective packaging procurement is an essential part of any business. Learn about the importance of effective procurement strategies and optimize your product packaging process. In this article, we go into detail about different procurement factors and their effect on your overall packaging costs. 

Care packages have always carried a quiet power. They travel across distances to say what words cannot, arriving as reminders of presence, support, and belonging. A box on someone’s doorstep can change the rhythm of their day, showing that thought and intention went into each choice inside.

Shipping large items can be a challenging task. Between high costs, bulky packaging, and the risk of damage, it’s easy to make costly mistakes. This complete guide breaks down the mechanics of shipping large items, identifies their key cost factors, and shares tips that will save you money.

Popcorn is not just a snack but a brandable moment. From the rustle of the bag to the shared enjoyment it inspires, popcorn is tied to experiences that people remember. This makes it a powerful canvas for businesses and event organizers who want their name to stand out in an everyday setting.

Packaging is no longer just a vessel for food; it has become a stage for brand expression. In a market where dining extends far beyond restaurant walls, the box, bag, or cup handed to a customer represents more than convenience. It’s the first thing someone sees, the last thing they hold, and often the piece they remember.