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Last Updated on November 30, 2022 by Packoi Team
In this article, you’ll find out more about gift boxes and the best way to use them to improve your brand’s relationship with your target market.
The Link Between Your Gift Box and Brand Recognition
There’s a link that connects your gift box (which could also be called a promotional box or swag box) with the way your customers view your brand. You can see several studies that prove how gift boxes can make your brand look very upscale.
Compare a stock box that’s plain with a printed gift box that stands out when you display it. Don’t think that this is just about the design. It’s also about the material that you’ll use.
A stock box uses plain kraft materials. A promotional box uses thicker and more high-quality materials.
If you can give your customer a promo box that’s unique to your brand, you can prove to them that you care about their personal experience as they receive your product. They’ll feel that you value their opinion, and you want them to think positively of your brand.
That’s a connection that a custom gift box can bring.
Custom-Printed Gift Boxes are Better
The thing about gift boxes is you want them to attract the attention of your target customer. You don’t want to look like everybody else.
You want to be the first thing that people will zone in on when they enter a store. Sure, that’s something that ordinary packaging can do – but not to the same extent as what gift boxes can accomplish.
Think about that when you’re deciding to use a promo box to promote your brand.
5 Steps to Create Custom Gift Boxes for Brand Promotion
When you design custom gift boxes, you have a huge opportunity to strengthen your brand. While you don’t have to pour out all your packaging budget into this, you have to make it a part of your overall marketing plan.
Use it during special events or holidays to ramp up your marketing strategy.
Here are 5 steps that you can follow to use gift boxes to promote your brand.
Think about Your Brand Personality
Personalized gift boxes are incredibly effective in attracting the attention of potential customers. But you want to make sure it’s the right customer. This is why when you’re designing your gift boxes, make sure it clearly reflects your brand’s personality.
Remember, these can strengthen your connection with your customers. You want to make sure you choose the right gift box design. Make sure that when people see it, they get an understanding of what your brand stands for.
Are you fun? Luxurious? What is your brand’s unique selling point?
Set a Fixed Budget
Custom packaging will cost you extra money. At least, when you compare it with the standard packaging that you use. This is why you have to set a fixed budget.
Your budget will help you decide how many gift boxes you can produce and the materials that you can use to make it as unique as possible.
Make sure you specify the budget for the custom gift boxes and the things you’ll put inside them. You might think that your budget is for the boxes only but in fact, it should have included the corporate gifts, fillers like custom tissue paper, etc.
Choose a Visually Appealing and Unique Design
Part of creating custom gift boxes is making sure that it’s visually appealing. While you want to have a unique design it’s exclusive to your brand, make sure it resonates with your potential customers.
That’s the best way for you to make them take notice of your gift box.
To do this, you can use the brand story and weave it into the design. Or you can use the brand logo and taglines. Or you can also use the brand colors.
If you’re using the special box as seasons offer, incorporate that into the design.
There are no set rules here. Just let yourself be guided by your marketing goals.
Identify What to Put Inside
The overall design of the custom box should consider the contents. This will be determined by the purpose of the gift box.
Will it be used to promote a new product? Or maybe it’ll be a corporate gift?
The answer to these questions will determine what you’ll put inside the box. It’s crucial to plan the design of the custom gift box with the contents in mind.
You want to make sure your special box is aligned with its contents. It should provide enough anticipation so the potential customer feels excitement before opening the box.
That should be part of the experience.
Find the Right Supplier
By this point, you have the packaging process almost completed. It’s time to look for the right supplier to produce custom gift boxes for you.
Make sure that you choose a supplier who has years of experience in producing custom packaging. That way, you can rely on their expertise when it comes to discussing your options.
If you find a trustworthy and reliable company, you might consider doing repeat business with them for your future packaging requirements.
9 Benefits When You Use Gift Boxes for Brand Promotion
There are multiple benefits to using gift boxes to promote your brand. It helps to understand what these are so you can incorporate them as you design your custom packaging.
To Increase Brand Recognition
Gift boxes open opportunities for your customers to strengthen brand recognition. But this is only possible if you design it to reflect your brand. That means you have to make sure that the box shows either your brand colors, text, font, etc.
If you do this often enough, it’ll increase the chances that your logo or brand will be remembered by your customers. That means when your customers see it, they’ll immediately know that it’s yours.
To Improve Customer Experience
If you want to improve the customer experience, use custom gift boxes. There’s something about beautifully designed packaging to elevate the experience of your loyal customers.
This is why when you design your promotional box, do it in such a way so when your customer opens it, they’ll feel like opening a very special gift. Make them go “Wow!” Make them remember how they felt so good in opening your gift box. It’ll be an impression that could make them want to buy more from you in the future.
To Develop Brand Value and Perception
If you can custom design your promotional box to be recognized by your customers, that speaks volumes about your brand. It’ll show your customers that you know and understand who you are.
Once they realize that, their value and perception of your brand will dramatically change. The improvements will get the customer excited about future packages that they’ll get from you.
They know that what you’ll provide will be of high quality. That’s a good thing especially if you’re trying to get them to be loyal to you.
To Boost Customer Appreciation
If you can give your customers a great unboxing experience, customer appreciation follows. The fact that they see you making an effort, they’ll surely be grateful for that. That leads to customers wanting to return and do more business with you.
When that happens, you’ll save a lot on your budget. After all, it’s more expensive to get new customers compared to retaining those that you already have.
This is why you should think about showing customers appreciation so they can choose to patronize your brand over others.
To Strengthen Brand Loyalty
Brand loyalty is also something that you can strengthen when you have custom gift boxes. If you can give your customers a great experience and show them appreciation through your gift boxes, it’ll be easy to make brand loyalty follow.
When that happens, the customer will be more likely to try your other products. Not only that, they won’t try other brands even if they’re offered discounts or promos.
And if you increase your prices, you don’t have to worry about your loyal customers. They’ll understand because they know the value that you bring.
To Create a Buzz
Beautifully designed custom gift boxes can help you create a buzz around your brand. If you make it impressive enough, your customers would want to take a photo of it and share it online. They could even video their unboxing.
When they post that, it’ll show their personal contacts that this is what your brand is all about. That unpaid advertising will benefit your brand in more ways than you know.
It’ll make other people curious so they’ll also check out what your brand can offer. If you keep doing that, people will perceive your brand as something exciting and worth talking about.
To Highlight Offers
Custom gift boxes are also great for highlighting new product offers. Or if you have a service that you want to promote, you can use promotional boxes to inform customers about them.
Feel free to design the box so it immediately tells the story of what’s inside. Use the box as a marketing tool to impress upon the customer the incredible features of what you’re offering.
You can also use this strategy for various occasions like Christmas, Valentine’s, or other events that require special gifts that your customers would celebrate once they receive them from you.
To Meet and Beat Expectations
Using gift boxes provides the chance to exceed the expectations of your customers. So don’t think that you might go overboard with the design. This is a special box that can veer from the other packaging solutions that you have.
So when you design this, think about what it would take to make the customer keep the box. Set this box apart so the customer won’t just be impressed beyond their expectations. You want to make them feel guilty about throwing the box away.
If they keep it, then they’ll get a constant reminder of your brand.
To Rise Above the Market
Custom gift boxes on their own are beautiful. With the right design, you can make your packaging stand out in the market.
Make sure that when you make it stand out, customers can easily identify your brand.
When customers notice you, there’s a higher chance that they’ll buy your product and increase your sales.
Do You Want to Know More about Gift Boxes? Packoi Printing is Here to Help
Are you ready to design your gift boxes? There are a lot of things to consider especially if you want to use it to promote your brand. But if you succeed, you can leave a lasting impact on your customers – which will eventually lead to an increase in loyalty and sales.
If you want to know more about how you can create unique gift boxes, Packoi Printing is here to help. Feel free to reach out with your ideas. We’ll give you a fair quotation in no time.
