How to Find a Fantastic Packaging Designer

Last Updated on April 15, 2024 by Packoi Team

Product packaging is one of the most important marketing or promotion strategies that customers cannot miss. When you need to reach on-foot shoppers, having the right packaging will ensure that you attain better results in your brand promotion strategy.

The packaging design you settle for is vital in influencing the behavior of shoppers. It is the basis of communicating value propositions and ensuring that brand awareness is enhanced.

You need the right packaging designer to lure customers to brand loyalty while giving them an amazing unboxing experience. A packaging designer is not just a graphic designer, it is someone who has experience in brand identity, custom packaging, log design, and other components that can allow you to get quality packaging.

Finding the right packaging designer requires a lot of work. With technology expanding rapidly, there are many places where you can source packaging designers. After selecting your preferred packaging design, you can either source for a freelance designer or hire an in-house product packaging designer. This depends on your business goals and the budget you have for the project.

Packaging design is important and requires someone with experience in custom packaging design. The goal is to ensure that the package designer understands core concepts about brand identity and brand awareness.

A graphic designer might help you with the work, but you will need training in elements of package design. The aim is to have a holistic brand identity strategy included in your packages, guaranteeing positive results and consistency.

After choosing a packaging design, there is a core factor you should consider when looking for a packaging designer. Always focus on these core skills, whether you are advertising a packaging designer’s job or hiring a freelance designer.

What You Need in a Packaging Designer

There are thousands of packaging designers available on online platforms. Before you start searching for a box designer, make sure that you have a design brief to guide you on what you are looking for. You can also outsource the service to a design agency to eliminate challenges and make the process seamless. A design agency has a pool of skilled freelance packaging designers who can make your custom packaging faster.

1. Beyond a Normal Graphic Designer

A skilled package designer should have skills beyond those of a normal graphic designer. Packaging designers should be able to understand core marketing skills and highlight areas of improvement to guarantee optimal results in your brand promotion. The package design is intended to assist your marketing and promotion strategy, the reason it is important to hire top packaging designers.

2. Understand the Different Software

A good packaging designer also understands elements of logo design, web design, and product packaging concepts. These aspects come in handy when you want to complement your overall digital marketing strategy with the package design.

The packaging design will need graphic design services. So, look for people or freelance packaging designers who understand the different elements of using software like Adobe Illustrator.

3. Get the Company’s Vision

The best packaging is usually about visuals. So, make sure that you have the right value proposition through the design services. It is important to find a senior designer who understands the company’s vision, values, and product offerings. It is also important to align your packaging with the target market.

The design elements include a logo design and product packaging appearance. You can also include sticker designs on your design brief to ensure that all components are aligned and complementary.

If you are not sure what you want for the packages, it is important to create contests where freelance designers propose design concepts. The winning design concept is selected for review by the art director in your company. This will ensure that you get the best design packaging for your business.

4. Read Reviews

Before choosing a package designer, it is important to read reviews to ensure that you find freelancers with the right skills. You can also review your portfolio on freelancing networks before hiring someone for the project.

The packaging designer should be able to optimize your brand identity. Depending on the specifications you have, there are thousands of product packaging designers who can help you come up with the best package concept.

Have a design brief that outlines your expectations and the requirements of your logo design. The custom packaging design should capture pertinent information about your brand identity. So, the packaging designer should come up with a packaging design that optimizes the elements of brand identity.

How to Find the Right Designer for Your Business

When you get the right packaging designer, you can transform a generic product package into something amazing and outstanding. Product packaging designers are professionals who create custom boxes and packaging inserts that are intended to capture the audience and enhance brand awareness.

While searching for a packaging designer, always consider the designer’s portfolio and graphic design experience. The packaging designer should be able to use graphic design software like Adobe Illustrator to implement your packaging design concept.

Prospective customers see your product packaging first when they encounter your brand. So, it is important to have the right brand identity and logo design included in your packaging design. The packaging designer should understand the potential your product packaging has in marketing your business.

So, you need to partner with someone who understands what product packaging design entails. All elements, like logo design, core values, and the brand story, should be presented perfectly in the packaging design.

Here are some of the things you can consider when you are looking for a product packaging designer.

1. Style

With every creative project, you need someone with a style that aligns with your business needs. So, you must find a designer that fits your brand aesthetics. Always ask for samples of your previous work and the experience of the person you would like to hire. An experienced packaging designer will have a portfolio of past projects.

Give the package designer your design brief and ask them whether they can deliver as per your requirements. Also, undertake a thorough review of their past projects to see whether they align with your expectations.

2. Experience

For a sensitive brand identity project like packaging design, you need someone with experience in the field. So, ensure that the packaging designer you hire understands key elements related to packaging design, label design, insert design, and other core elements of graphic design.

The most important consideration is looking for a product packaging designer who has experience working on packaging design similar to yours.

3. Cost

The financial implications of the project on your business are also important. So, you need to hire a who charges within your budget. The product packaging designer should meet your budget requirements. It is important to agree on the pricing of the project with your packaging designer before starting the contract.

Always insist on quality and ensure that your budget aligns with your expectations. Do not go for an overly cheap packaging designer. Look for someone with reasonable pricing and a guarantee for quality based on your packaging design concept.

The Benefits of Working With a Professional Designer

When choosing professional design services, you always have to understand where to go and who to choose. There are many benefits arising from working with a professional designer. Design agencies have thousands of professionals who can assist you with your package graphic design project.

Here are the core benefits of working with a professional designer.

1. Benefit from the Wealth of Experience

A professional designer understands the core elements of quality, cost, and style. This is essential when you want product packaging that aligns with your central brand elements. Always consult a professional designer for the best logo design and product packaging design.

2. Helps with Social Media Promotion

Product packaging design also needs someone with the right tools to complete the job. Besides being experienced, a professional designer has the right tools to design product packaging and develop mockups. Mockups are important for social media outreach and for use across different marketing platforms.

Social media also generates awareness about your brand among potential customers. The designer should have tools like Adobe Illustrator and other design software to be used in making product packaging templates and artwork.

3. Easily Review Their Experience

A professional designer has a portfolio site where you can easily review their experience. The portfolio can also be linked to social media platforms where previous customers can comment and share their experiences with the designer. Product packaging should be designed by an individual who understands all the core elements of marketing.

A professional designer prices his services competitively. If you are not careful when choosing designers, you can easily settle for amateurs or inexperienced designers. Being hands-on and proactive while sourcing for a product packaging designer guarantees optimal results for your project. This is beyond reviewing portfolio sites.

You need to check the different profiles across freelancing sites and choose the perfect packaging designer for your project. You can also check social media reviews to see whether the individuals possess a positive reputation before hiring them.

4. Enhance Brand Loyalty from Past Clients

Product packaging is also vital to enhancing brand loyalty from past clients. The designers you hire are an important factor in developing brand loyalty. Product packages are like book covers, they give potential customers a quick impression of your brand’s identity and value.

A professional designer knows the key things that should be included in product packaging. So, hire a packaging designer who understands your business story, including the many factors that influence your target audience. With thousands of crowdsourcing sites, you can access professional package designers with a minimal budget.

Many designers work as freelancers on diverse platforms. You can find the perfect designer for your product design by diligently checking through freelance platforms. Talented freelancers can come in handy in assisting you to create the perfect product design or packaging. The goal is to align all elements to your style and brand.

Finally, professional designers understand that different industries have different packaging needs. So, designers must understand the specific style needs of your business. Based on their past work, professional designers can give you a quick summary of your project. You can also check through their website to get an impression of their previous experience and whether they can meet your business expectations.

Tips for Working With a Designer

Working with a packaging designer requires proactive efforts on both sides. As a business owner, you must outline your expectations and provide elaborate project milestones. This will help you to see the progress a packaging designer is making in your work.

After selecting a product packaging design, agree with the packaging designer on the timelines for completion. The goal is to ensure that the product packaging is completed on time.

Elements like logo design, safety warnings, and brand stories should also be included in the product packaging. So, you must ask the designer to design packaging that aligns with your expectations.

If you have future projects, also include them when agreeing on the design process. This will make it easier when you need someone to help you with graphic design projects in the future.

Work with Packoi to Design Prefect Product Packaging

Packaging design is time-consuming and tiresome. To create the best packages for your business, you should consider different elements. Always aim to work with professional designers in your industry to get the best outcome. Do not settle for amateurs or compromise quality by hiring cheap freelancers.

At Packoi, our job is to give you the best packages for your business. We always take time to understand your industry and complement the designs with the current trends. You can check the available packages on our website. We are always dedicated to offering the best packaging designs in every industry. If you are just your e-commerce website or brand, we can assist you with the best packages.

Contact us now or fill out the request a quote form on our website. We will respond promptly.